Wednesday, February 22, 2012
Great Canadian Covers 2011 (Hockey)
In the U.S., the celebirty category is suffering a slide in newsstand sales. Here in Canada, it looks like our most celebrated stars are selling quite nicely, thank you very much.

The category had so many great covers, it was hard to limit myself to just two choices. You can vote on your fave cover below by clicking here.

The launch of SportsNet magazine was arguably the biggest newsstand story of 2011… a very gutsy move. So we tip our cap to Sportsnet for giving us this cover, which played to our national pride, in repatriating the Jets to Winnipeg.  The cover debuted on October 17, 2011.

The Hockey News published this fabulous Draft Preview Special.  It sold 15 percent better than the prior year’s edition. Plus efficiency improved by 5 pts.

The Hockey News also published the Best Players of All Time Special (see original prediction from Cover of the Week  

This issue is the best-selling SIP ever published by The Hockey News, and outsold last year’s special in this same time slot by 39 percent. Plus, the sell-through improved by 15 pts. An incredible result. Great One indeed.

And while there is no way of knowing how The Year In Sports SIP from SportsNet (it went on sale in December of 2011, at a $9.95 cover price) will pan out, I certainly love the cover treatmeant, and predict that it will score magnificantly as well.

- Scott Bullock
About Me
Scott Bullock

Scott Bullock is the the creator of Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION. If you have a great cover to share, please send all submissions to 

Note to readers: some of Bullock's posts may refer to his clients.
Most Recent Blog Comment
Kelly says:
Any news on how it performed on newsstands?...
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