The May 21, 2012 issue of Time magazine is causing quite a stir.

http://www.politico.com/blogs/media/2012/05/time-magazines-provocative-new-cover-123059.html

As we know, the bible thumpers and moral majority crusaders south of the border can really get agitated about breasts. Then throw in the fact that the kid who is breast feeding (something all politically correct types and health care advocates support), is more teenager than toddler, and bam, you’ve got the nitro effect that can create a firestorm of chitter chatter, outrage, and free publicity.  And probably help sell a lot of magazines!

Rule #6  Be Controversial and Collectible