Tuesday, March 10, 2015
Retro Cover Falls Short
Last May I posted Outdoor Canada‘s Summer 2014 issue along side the Summer 2013 issue as Cover of The Week.
I praised the gutsy move to test something different. But pointed out that it was going to be tough to beat the results from the previous year.
Sure enough, the retro approach for 2014 didn’t work.
Despite a draw that was increased by 11%, the retro cover fell short by 21% compared to the prior year’s cover.
I praised the gutsy move to test something different. But pointed out that it was going to be tough to beat the results from the previous year.
Sure enough, the retro approach for 2014 didn’t work.
Despite a draw that was increased by 11%, the retro cover fell short by 21% compared to the prior year’s cover.
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- Scott Bullock
About Me
Scott Bullock
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scottbullock(at)rogers(dot)com
Note to readers: some of Bullock's posts may refer to his clients.
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