Monday, January 10, 2011
Best Shots
This is a perfect example of committing to the cover.  Unlike many covers in the recent past, this one has just one main sell line in the body of the cover.  The other three hooks are tucked neatly away in the bars at both the top and bottom.
The bird of prey has a fierce, yet noble beauty.  The detail in her feathers are evocative of perfect crystals.

Bold type.  Vibrant colours.  Clean and Uncluttered. The easy to understand value proposition is radically clear.   You know what you’ll find inside the issue in 3 seconds or less.

This is an issue and a cover designed to inspire.  The issue goes on sale February 7th, with a cover price of $5.95.  Look for a special promotion at Shoppers Drug Mart.


- Scott Bullock
About Me
Scott Bullock

Scott Bullock is the the creator of Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION. If you have a great cover to share, please send all submissions to 

Note to readers: some of Bullock's posts may refer to his clients.
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Kelly says:
Any news on how it performed on newsstands?...
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