Thursday, July 30, 2015
Esquire 2014 Covers (Take the Test)
Esquire has some of the most amazing covers year after year.

Let’s have some fun.

Test your knowledge of Covers That Sell.  I’ll show you 4 of Esquire’s 11 covers in 2014.  Using Canadian sales data, your task is to rank them from best to worst.

Guess in which order they ranked:  #1, #2, #3 and #11 worst.

Here are the 4 covers (no peaking, pan down slowly, as answers are provided at the bottom.

July 2014 (Fatherhood)

December 2014 (Channing)

January 2014 (Meaning of Life)

November 2014 (Sexiest)

And the Answers Are:

#1 Seller in Canada…Jan 2014, Meaning of Life,  sold 9,912  (Meaning of Life annual theme in this time slot works)

#2 Seller in Canada…Mar 2014,  Channing,  sold 9,300  (Proving Studs still sell)

#3 Seller in Canada…Jul 2014, Fatherhood, sold 7,245 (In 2013 this theme in this time slot featuring Brad Pitt was #3 too)

#11 Worst Seller in Canada…Nov 2014, Sexiest Women Alive, sold 4,658 (This annual theme bombed when moving away from typical background template…too understated…see examples of standard background template below).  If it ain’t broke don’t fix it.


- Scott Bullock
About Me
Scott Bullock

Scott Bullock is the the creator of Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION. If you have a great cover to share, please send all submissions to 

Note to readers: some of Bullock's posts may refer to his clients.
Most Recent Blog Comment
Kelly says:
Any news on how it performed on newsstands?...
Blog Archive
2017 (75)
2016 (43)
2015 (86)
2014 (59)
2013 (101)
2012 (81)
2011 (75)
2010 (53)