When the October 2010 issue of The Walrus hit stands, I posted it as the Cover of The Week.  I loved the classic portrait of one of Canada’s great literary giants.  Perfect, I thought, for The Walrus’s audience.

While the issue modestly outsold last year’s October issue by 6.2%…it paled in comparison to the sales achieved by the Jan/Feb 2010 issue featuring Iggy.

Iggy sold over 12,500 copies, or more than 139% more than Richler.  While it was a double issue, meaning it got a longer shelf life, the Walrus crowd certainly voted with their wallets and declared Iggy the Walrus’s best selling issue of 2010.