Monday, September 26, 2011
Wishing for winter
This fabulous cover from SKI CANADA almost makes me wish winter would arrive soon. The annual Buyer's Guide issue (SIP) retails for $5.95, $1 more than the regular issues of the magazine.

Featuring a bold, oversized, cover slash concept to highlight the primary selling feature, this cover also qualifies the benefits with the "1000+ ski stats" hook, and uses the upper right real estate to push a 40th anniversary contest concept.

The cover is not shy about what it is selling.

- Scott Bullock
About Me
Scott Bullock

Scott Bullock is the the creator of Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION. If you have a great cover to share, please send all submissions to 

Note to readers: some of Bullock's posts may refer to his clients.
Most Recent Blog Comment
Kelly says:
Any news on how it performed on newsstands?...
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