Sunday, February 05, 2012
Great Canadian Covers 2011 (Hobby)
The Apr/May issue of Canadian Woodworking cut through the clutter on newsstands.

This issue was their top seller in 2011, and it outsold the same issue from prior year by 120%.

Great use of the skybar area. Smart use of the left-hand real estate. But most importantly, the subject matter of working in a SMALL SHOP resonated with their audience. Loaded with practical advice, this benefit-oriented “themed” issue is a winner.

The Nov/Dec 2011 issue of SkyNews magazine, while not yet final, is poised to be their best-selling issue ever! And by a wide margin… 50% better than their previous best. The issue is forecast to outsell last year’s Nov/Dec issue by 238%.   See more from Cover of The Week.

Proving that black covers can sell, this issue used bold type to signal to readers “pay attention, something special here.” Offering the FREE Full-Size Astronomy Calendar was a nice bonus too.

Click here to vote for your favourite cover below.



- Scott Bullock
About Me
Scott Bullock

Scott Bullock is the the creator of Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION. If you have a great cover to share, please send all submissions to 

Note to readers: some of Bullock's posts may refer to his clients.
Most Recent Blog Comment
Kelly says:
Any news on how it performed on newsstands?...
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