Thursday, October 29, 2015
Cool it
The November 2015 cover for National Geographic is a winner. It’s a classic example of the “less-is-more” school of cover design.
The careful layering of the globe over the logo, and over the edges of their yellow border box, and subtle shadowing really make this cover pop.
Simple, but powerful image + Bold type treatment + Timely Editorial Subject Matter = Winner!
In case you were wondering if National Geographic takes cover creation seriously, editor-in-chief Susan Goldberg uses her From The Editor page to show us four completely different covers that were created, but ultimately rejected. I think you will agree, that they made the right choice.
The careful layering of the globe over the logo, and over the edges of their yellow border box, and subtle shadowing really make this cover pop.
Simple, but powerful image + Bold type treatment + Timely Editorial Subject Matter = Winner!
In case you were wondering if National Geographic takes cover creation seriously, editor-in-chief Susan Goldberg uses her From The Editor page to show us four completely different covers that were created, but ultimately rejected. I think you will agree, that they made the right choice.
 |
|
|
- Scott Bullock
About Me
Scott Bullock
 |
|
|
scottbullock(at)rogers(dot)com
Note to readers: some of Bullock's posts may refer to his clients.
Most Recent Blog Comment
 |
|
| Kelly says: | |
Any news on how it performed on newsstands?... |
|
Blog Archive
 |
2017 (75)
|
|
|
2016 (43)
|
|
|
2015 (86)
|
|
|
2014 (59)
|
|
|
2013 (101)
|
|
|
2012 (81)
|
|
|
2011 (75)
|
|
|
2010 (53)
|
