Monday, November 15, 2010
Directory
The new Canadian Business Franchise Directory Annual SIP (from Kenilworth Media Inc.) is set to hit newsstands on November 29th, 2010. The cover price is $9.95
This year’s edition is printed in a new, larger, “European trim size” of 9 X 10 ¾.
For the first time ever, the word DIRECTORY takes the lead, with the branded logo playing a supporting role.
The cover features a border for the first time ever, as well as a bold cover slash tactic.
It also subscribes to Rule #21: Use Numbers.
The numbers help quantify the value proposition the SIP offers, and draws attention to the many benefits inside.
Look for special point of purchase promotions at Chapters/Indigo, Shoppers Drug Mart, London Drugs, and Presse Commerce.
This year’s edition is printed in a new, larger, “European trim size” of 9 X 10 ¾.
For the first time ever, the word DIRECTORY takes the lead, with the branded logo playing a supporting role.
The cover features a border for the first time ever, as well as a bold cover slash tactic.
It also subscribes to Rule #21: Use Numbers.
The numbers help quantify the value proposition the SIP offers, and draws attention to the many benefits inside.
Look for special point of purchase promotions at Chapters/Indigo, Shoppers Drug Mart, London Drugs, and Presse Commerce.
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- Scott Bullock
About Me
Scott Bullock
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scottbullock(at)rogers(dot)com
Note to readers: some of Bullock's posts may refer to his clients.
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Any news on how it performed on newsstands?... |
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