Monday, November 15, 2010
The new Canadian Business Franchise Directory Annual SIP (from Kenilworth Media Inc.) is set to hit newsstands on November 29th, 2010.  The cover price is $9.95

This year’s edition is printed in a new, larger, “European trim size” of 9  X 10 ¾.

For the first time ever, the word DIRECTORY takes the lead, with the branded logo playing a supporting role.

The cover features a border for the first time ever, as well as a bold cover slash tactic.

It also subscribes to Rule #21:  Use Numbers.

The numbers help quantify the value proposition the SIP offers, and draws attention to the many benefits inside.

Look for special point of purchase promotions at Chapters/Indigo, Shoppers Drug Mart, London Drugs, and Presse Commerce.


- Scott Bullock
About Me
Scott Bullock

Scott Bullock is the the creator of Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION. If you have a great cover to share, please send all submissions to 

Note to readers: some of Bullock's posts may refer to his clients.
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Kelly says:
Any news on how it performed on newsstands?...
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