Thursday, October 24, 2013
House Husbands
The November 2013 issue of Toronto Life looks like a fun read. I'm not usually one to favour a pink cover, but this is surely the exception to the rule.

Here’s what art director Christine Dewairy had to say:

“November was fun to do. There was much lively debate on how best to illustrate a multi-layered trend piece on the rise of breadwinner moms and stay-at-home dads. Do you go with the working mom, the beleaguered dad, kids or no kids? In the end, we wanted to have our cake and eat it too, to capture not just one facet of the new family model, but the whole dynamic. The best way to do that is to shoot a real family, who are living the trend. Models simply don’t interact with each other as convincingly. It’s amazing what you can get when you put real people in a studio and just let them be who they are. The image itself riffs on a traditional family portrait, with the male and female roles reversed. This family felt extremely comfortable in those roles.”

- Scott Bullock
About Me
Scott Bullock

Scott Bullock is the the creator of Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION. If you have a great cover to share, please send all submissions to 

Note to readers: some of Bullock's posts may refer to his clients.
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Kelly says:
Any news on how it performed on newsstands?...
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