Small Shop Issue: 7th Annual
The Jun/Jul 2017 issue of Canadian Woodworking showcases their 7th Annual Small Shops cover feature. Art Director Jonathan Cresswell-Jones has created a winning cover. A dynamic sky bar treatment, good use of the upper left area for the main sell, use of numbers to quantify value, strong check list of supporting features and benefits, good use of color to help direct the eye, and the UPC code tucked away in the lower right, are hallmarks of this cover.
The 2016 Small Shop issue posted a sales gain of 79% in sales, on top of the 12% gain achieved in 2015. So look for this one to sell!
On sale May 22nd, 2017. Cover price $5.95.
- Scott Bullock
About Me
Scott Bullockscottbullock(at)rogers(dot)com
Note to readers: some of Bullock's posts may refer to his clients.
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