Tuesday, October 12, 2010
WW1 Special
For the first-time ever, Legion magazine is publishing an SIP (special interest publication).

This oversized 9 X 11 3/4 “book” is printed on 100lb Cover Stock and is UV coated.  It is 100 pages thick and perfect bound.  It will retail for $14.95.

Look for special retail promotions with Chapters/Indigo; Wal Mart; Shoppers Drug Mart, and other fine retailers.

This highly visual treat is written by respected historian and author Tim Cook.  The issue goes on sale November 22nd, just in time for the Christmas rush.

The Legion has over 250,000 loyal subscribers, however the SIP, is available only on newsstands.  A full-page house-ad promoting the issue can be found in the Nov/Dec “Ships” issue, which goes on sale November 1st.

The cover combines 4-color and black and white to create a haunting effect that is both vintage and modern simultaneously.  The cover slash and starburst add the circulation sizzle of time-tested devices.  

The Legion branding and bar code treatments are simple, subdued and elegantly managed in the black frame.

The support from our distributor LMPI and the wholesale and retail community on this project has been extraordinary and very much appreciated.

Legion's WWI special interest publication
Legion's WWI special interest publication

- Scott Bullock
About Me
Scott Bullock

Scott Bullock is the the creator of Coverssell.com. Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION. If you have a great cover to share, please send all submissions to 

Note to readers: some of Bullock's posts may refer to his clients.
Most Recent Blog Comment
Kelly says:
Any news on how it performed on newsstands?...
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