Thursday, February 13, 2014
Tip of the Cap to Rogers Covers
I’m a big fan of Rogers' art department and circulation team. They really understand what works at newsstand, so it’s a good idea to keep an eye on the stuff they churn out.

The Maclean's tribute issue to Nelson Mandela is a case in point. They kept it simple, which is always a good idea when honouring fallen heroes.

Like their famous tribute issue to Trudeau, they chose a black and white image, face forward and smiling. Dignified and classic.

Another trend I’ve been following is the move to larger and bolder type. Check out this cover from MoneySense. They let it rip.

- Scott Bullock
About Me
Scott Bullock

Scott Bullock is the the creator of Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION. If you have a great cover to share, please send all submissions to 

Note to readers: some of Bullock's posts may refer to his clients.
Most Recent Blog Comment
Kelly says:
Any news on how it performed on newsstands?...
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