I loved both videos from GardenMaking magazine and Spacing but for different reasons: 1 is an educational video and complements the magazine, the other serves strictly as an ad. To compare them and the way they were made/presented is to compare apples to oranges when both can be delicious in their own right.

Thanks for these. But I can't help but take issue with your choice of videos to highlight. The gardening video is nice but the Spacing trailer is, by far, the most creative use of video I've seen a Canadian magazine use to promote an an upcoming edition. You could confuse it with a real commercial — special effects, emotive music and themes -- I was just blown away with its high quality. To bury it as an editor's note is a mistake and deserves its own post.