Monday, August 14, 2017
Coffee Table
Art Director Jonathan Cresswell-Jones has created a vibrant cover for Canadian Woodworking‘s Oct/Nov 2017 issue.
The skybar is particularly strong, with a Free Poster premium highlighted in red. Good use of the prime space for pushing the main cover line. Yellow used effectively to direct the eye to matters of importance.
Canadian Woodworking magazine has been on a roll lately. In 2016, newsstand sales were up 49%, with 5 of 6 issues posting gains.
Plus, the Dec/Jan 2017 issue was up 20%; the Feb/Mar 2017 issue was up 17%, and Apr/May 2017 is up 35%.
The Oct/Nov 2017 issue of Canadian Woodworking is scheduled to hit newsstands on September 17th.
 |
|
|
- Scott Bullock
About Me
Scott Bullock
 |
|
|
scottbullock(at)rogers(dot)com
Note to readers: some of Bullock's posts may refer to his clients.
Most Recent Blog Comment
 |
|
| Kelly says: | |
Any news on how it performed on newsstands?... |
|
Blog Archive
 |
2017 (75)
|
|
|
2016 (43)
|
|
|
2015 (86)
|
|
|
2014 (59)
|
|
|
2013 (101)
|
|
|
2012 (81)
|
|
|
2011 (75)
|
|
|
2010 (53)
|
