The Fall 2012 issue of Fly Fusion is set to hit newsstands soon.

When the publisher saw this image, it was instant magic. The raw energy explodes off the page. The ripping of the fishing line captured perfectly the subject matter of the main feature story. The art director then had fun with it, by super-imposing the water droplets all over the logo. 

This cover captures the spirit of the ultimate predator (a very macho/handsome fly fisherman) vs. the ultimate prey (a glorious trout). The approach was basically “less is more”, and we worked hard to keep the sell-lines out of the way, so that the image, and the main cover line–Mastering Presentation–took centre stage.