Sales on that first issue increased by 20% compared to the same issue in the prior year. As good as this was, the title did even better in 2012, with a cumulative increase of 42% compared to 2011 totals. 

Six of seven issues since the relaunch have outsold the prior year’s issues. 

1. Volume 13 #6: up 20%
2. Volume 14 #1: up 33%
3. Volume 14 #3: up 71%
4. Volume 14 #4: up 148%
5. Volume 14 #5: up 57%
6. Volume 14 #6: up 24%

Volume 14 #5 set a new all-time sales record, which was established in 2007…35 issues back in time.

All the top U.S.-based off-road titles saw sales decline in 2012 here in Canada, but 4WDrive climbed the chart.

• Sport Utility… down 17%
• Petersens…down 13%
• JP…down 13%
• Off Road…down 13%
• Four Wheeler…down 5%
• Four Wheel Drive (Canadian Content)…up 42%

The new look covers, upgraded content, a new distributor, smart, strategic promotions, great work by Ron Sellwood at Coast to Coast, and CoversSell.com all contributed to a block-buster year for Four Wheel Drive.