Wednesday, January 12, 2011
The cover is black
This fabulous cover from Toronto Life perfectly captures a mood, in a place in time. It’s February.  The cover is black.  The days are short.  The heating bill is enormous. The Visa debt from Christmas is past due.  And the Taxman is at the door. And Rob Ford is the new Mayor.  People are frustrated and some are angry.

Typically, white covers tend to out-perform black…but I suspect this issue will easily out-sell previous February issues from the recent past.  Timing is everything sometimes.

The All Type cover asks the question (yes it is negative, but honest and timely) that is on many people’s minds. The little secondary question is the perfect teaser to “get the cover opened.”  Once inside, the eight page feature dazzles with tons of visuals and side bars.  The article is a brilliantly written first-person narrative, that is poignant, painful, honest and raw…and the ending may surprise you.
And in case you needed a little pick me up…Best Winter Cocktails (flogged in the fab drop down box in the upper right corner) might  help cheer you up too.  It worked for me.


- Scott Bullock
About Me
Scott Bullock

Scott Bullock is the the creator of Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION. If you have a great cover to share, please send all submissions to 

Note to readers: some of Bullock's posts may refer to his clients.
Most Recent Blog Comment
Kelly says:
Any news on how it performed on newsstands?...
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