Wednesday, March 30, 2011
Orange Walrus - Cover of the Week
This electric cover makes a bold gambit on newsstands.  We love the risk-taking approach to go all type, on the full bleed cover treatment.  The sky bar approach  is understated, putting all the focus on this unique editorial offering.

Here’s what John Macfarlane says about the cover:

“The story was so unusual we decided on a simple, direct coverline— “This magazine contains an essay on freedom by a Canadian convicted of murder”—and an all-type treatment. Mathieu Lavoie, the artist who did the illustration for the piece itself, hand-lettered the words, which were rendered on a prison uniform orange (we paid for a special colour). The result is certainly attention-getting, but only time will tell if it makes the sale.”

Here’s hoping their gamble pays off.  It sure jumps on the cluttered racks. Pow!


- Scott Bullock
About Me
Scott Bullock

Scott Bullock is the the creator of Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION. If you have a great cover to share, please send all submissions to 

Note to readers: some of Bullock's posts may refer to his clients.
Most Recent Blog Comment
Kelly says:
Any news on how it performed on newsstands?...
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