Thursday, February 20, 2014
Swimsuit Issue 2014
The 2014 edition of Sports Illustrated's annual Swimsuit Issue is now on newsstands. This SIP is arguably the most well known vertical title on the planet. This year’s edition is a whopper, with a page count of 260, up 14% from prior year.

This is perhaps the best example of a magazine developing a stand-alone themed franchise.

Last year’s edition sold over 800,000 copies compared to a normal issue of SI which sold 68,000 copies in the first half of 2,013. Happy 50th Anniversary indeed.

- Scott Bullock
About Me
Scott Bullock

Scott Bullock is the the creator of Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION. If you have a great cover to share, please send all submissions to 

Note to readers: some of Bullock's posts may refer to his clients.
Most Recent Blog Comment
Kelly says:
Any news on how it performed on newsstands?...
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