Ingredient transparency platform empowers clean beauty index beyond affiliate links to fill gap in path to purchase

TORONTO--(BUSINESS WIRE)--#Bonsai--The Good Face Project, the world's largest data-driven index of cosmetic ingredients, today announces new native checkout capabilities powered by Bonsai, the premier native commerce technology connecting publishers and merchants with online consumers. Visitors to The Good Face Project’s catalogue of safe, high quality brands will now have the ability to purchase products directly through the site, closing the gap of sales lost to the frustration of being redirected to complete a purchase.

“The Good Face Project’s commitment to providing honest and useful information has engendered the trust of both brands and consumers, and with the help of Bonsai we will be able to seamlessly connect these communities,” said Iva Teixeira, co-founder and CEO of The Good Face Project. “This integration allows us to elevate the brands we value, satisfy our Clean Beauty community, and continue our mission to make clean beauty accessible.”

The Good Face Project works with clean and effective brands including 100% Pure, Furtuna Skin, Herbivore Botanicals, Province Apothecary and Ursa Major. With Bonsai’s Commerce API embedded throughout The Good Face Project’s site, these brands can experience a boost in sales compared to what they have previously received from affiliate traffic through the site.

“So often we’re discovering a rift between the great intentions of a publisher like The Good Face and its potential patrons due to an inconsistent path to purchase,” said Saad Siddiqui, founder and CEO of Bonsai. “Bonsai is able to streamline the ecommerce experience for both publishers and merchants by closing the gap between them and their potential consumers at that critical point of inspiration.”

To experience The Good Face Project, visit www.thegoodfaceproject.com. To learn more about how Bonsai powers truly native commerce for publishers and merchants, visit www.getbonsai.com.

About Bonsai
Founded in 2016, Bonsai is an e-commerce platform trusted by elite publishers and retailers across North America and Europe. Bonsai’s discovery commerce technology allows users to purchase a product within the content they love. For publishers, Bonsai provides a better revenue alternative to intrusive ads and the chance to own the customer from inspiration to gratification. For 200+ merchants, ranging from Direct-to-Consumer brands to enterprise partners, Bonsai puts their natively shoppable products in front of an audience at the moment purchasing intent is being formed, achieving more sales with less friction. The company is headquartered in Toronto, Canada. Visit https://getbonsai.com/.

About The Good Face Project
With a commitment to clean, and transparent beauty, The Good Face Project's powerful algorithms analyze beauty products and skincare ingredients across 15 dimensions of safety, effectiveness, and cosmetic benefit to provide consumers with individualized skincare recommendations. Powered by a comprehensive ingredient ontology, The Good Face Project analyzes product labels and screens every ingredient for efficacy and toxicity, presenting users with a Safety Grade to ensure ingredients of the highest caliber. Through data-driven analysis of skincare needs, The Good Face Project provides users with clean and shoppable products tailored to specific consumer goals. The Good Face Project believes that clean beauty is the new standard and is on a mission to empower consumers, brands, and manufacturers to be successful in the new paradigm. For more, follow The Good Face Project on Instagram, Facebook, and Twitter.

Media Contact
Pal Hollywood, Sterling Communications for Bonsai
phollywood@sterlingpr.com
(408) 355-9880

UiPath, Automate from HelpSystems, and Automation Anywhere are the 2021 Robotic Process Automation Data Quadrant Gold Medalists.

TORONTO--(BUSINESS WIRE)--SoftwareReviews, a division of IT research and advisory firm Info-Tech Research Group, has published its 2021 Robotic Process Automation Data Quadrant Awards, naming three vendors as gold medalists. The following vendors are winners according to the feedback provided by their end-users via SoftwareReviews’ comprehensive online survey:

• UiPath
• Automate from HelpSystems
• Automation Anywhere

Vendors are rated on product features, vendor capabilities, and the relationship with their software partner.

What makes the SoftwareReviews Data Quadrant different?

The study involves gathering intelligence on user satisfaction with both product features and the experience with the vendor. Aggregated emotional response ratings are included in the areas of service, negotiation, product impact, conflict resolution, and strategy and innovation to create a powerful indicator of overall user feeling toward the vendor and its product – all from the software users’ point of view. SoftwareReviews calls this insight the Net Emotional Footprint.

With a Net Emotional Footprint of +97, UiPath ranked strongly for role-based access. Automate from HelpSystems received a Net Emotional Footprint of +85 and exceeded user expectations in providing quality implementation strategy and delivery. Automation Anywhere received a Net Emotional Footprint of +93 with a high score for in-action logging.

Robotic Process Automation users were most satisfied with vendors’ central deployment capabilities. However, users would be happy to see changes and improvements in the vendors real-time debugging solutions.

In-depth product evaluation reports are available at www.softwarereviews.com

About SoftwareReviews Data Quadrant Awards and Software Reports:

SoftwareReviews Data Quadrant Awards recognize outstanding vendors in the technology marketplace as evaluated by their users annually. Top vendors in a software category are eligible to receive Data Quadrant Gold Medals, provided their net-promoter scores meet the threshold for sufficiently high user satisfaction across four areas of evaluation: vendor capabilities, product features, likeliness to recommend, and vendor experience.

About SoftwareReviews:

SoftwareReviews is a division of Info-Tech Research Group, an IT research and advisory firm established in 1997. Backed by two decades of IT research and advisory experience, SoftwareReviews is a leading source of expertise and insight into the enterprise software landscape and client-vendor relationships. By collecting real data from IT and business professionals, the SoftwareReviews methodology produces detailed and authentic insights into the experience of evaluating and purchasing enterprise software.

For more information, please contact:
Sufyan Al-Hassan
Senior PR Coordinator
salhassan@infotech.com
1 (888) 670-8889 x2418

Epicor ECM, FileBound from Upland, and Box ECM  are the 2021 Enterprise Content Management – Enterprise Data Quadrant Gold Medalists.

TORONTO--(BUSINESS WIRE)--SoftwareReviews, a division of IT research and advisory firm Info-Tech Research Group, has published its 2021 Enterprise Content Management - Enterprise Data Quadrant Awards, naming three vendors as gold medalists. The following vendors are winners according to the feedback provided by their end-users via SoftwareReviews’ comprehensive online survey:

• Epicor ECM
• FileBound from Upland
• Box ECM

Vendors are rated on product features, vendor capabilities, and the relationship with their software partner.

What makes the SoftwareReviews Data Quadrant different?

The study involves gathering intelligence on user satisfaction with both product features and the experience with the vendor. Aggregated emotional response ratings are included in the areas of service, negotiation, product impact, conflict resolution, and strategy and innovation to create a powerful indicator of overall user feeling toward the vendor and its product – all from the software users’ point of view. SoftwareReviews calls this insight the Net Emotional Footprint.

With a Net Emotional Footprint of +95, Epicor ECM ranked strongly for ECM document management. FileBound from Upland received a Net Emotional Footprint of +89 and exceeded user expectations by including a search engine that can search an entire body of documents for keywords or phrases. Box ECM received a Net Emotional Footprint of +90 with a high score for e-discovery audit trail, the extent to which files and file histories are tracked & the ability to manage files for legal proceedings.

Enterprise Content Management users were most satisfied with vendors’ high-quality workflow process automation, which allows them to configure their actions within the system to be performed automatically. However, users would be happy to see changes and improvements in the vendor’s ease of customization capabilities.

In-depth product evaluation reports are available at www.softwarereviews.com

About SoftwareReviews Data Quadrant Awards and Software Reports:

SoftwareReviews Data Quadrant Awards recognize outstanding vendors in the technology marketplace as evaluated by their users annually. Top vendors in a software category are eligible to receive Data Quadrant Gold Medals, provided their net-promoter scores meet the threshold for sufficiently high user satisfaction across four areas of evaluation: vendor capabilities, product features, likeliness to recommend, and vendor experience.

About SoftwareReviews:

SoftwareReviews is a division of Info-Tech Research Group, an IT research and advisory firm established in 1997. Backed by two decades of IT research and advisory experience, SoftwareReviews is a leading source of expertise and insight into the enterprise software landscape and client-vendor relationships. By collecting real data from IT and business professionals, the SoftwareReviews methodology produces detailed and authentic insights into the experience of evaluating and purchasing enterprise software.

For more information, please contact:
Sufyan Al-Hassan
Senior PR Coordinator
salhassan@infotech.com
1 (888) 670-8889 x2418

Celebrated Canadian Artist Ola Volo launches a limited-edition piece of art to spark conversations about the role of news media in Canada

TORONTO--(BUSINESS WIRE)--#ChampiontheTruth--Yesterday marked the official start of the 81^st National Newspaper Week, an annual opportunity to recognize the critical role of newspapers in an active and healthy democracy. To celebrate this year’s National Newspaper Week, renowned Canadian artist Ola Volo has partnered with News Media Canada to create an exclusive limited-edition ‘Champion The Truth’ collection featuring a custom piece of art available as a signed print and journal.

“In a world full of uncertainties, Canadians look to newspapers as a connective tissue to access credible, trusted information about their local communities and the world at-large, providing news they can count on,” said Paul Deegan, President, and CEO of News Media Canada, the association that represents the Canadian news media industry. “National Newspaper Week gives us the chance to step back and recognize the vital role that journalists play in upholding democracy, each and every day. And with nine in 10 Canadians reading newspapers on a weekly basis, we know that Canadians are relying on their local papers to stay engaged and connected.”

As a proud supporter and reader of local newspapers, Ola’s art was inspired by the incredible work done by newspapers and informed by consultations with stakeholders from local newspapers across the country. The piece, entitled ‘Champions’, features three stoic, trailblazing characters representing journalists and readers, as well as multiple Canadian landmarks to celebrate the diversity of people, places, and perspectives across the country. Ola’s artwork is launching as a limited-edition signed print, the hero item in the 2021 Champion The Truth Collection, which also includes a journal.

“The goal of my Champion The Truth artwork is to spark conversation about the importance of independent, local journalism and to highlight newspapers’ ability to speak the truth and shed light on important issues for their local communities,” said Volo. “As an artist, I have experienced first-hand the power of the press and how newspapers can bring people together and empower action.”

The 2021 Champion The Truth Collection marks the second time that News Media Canada has brought together esteemed Canadian creatives and the Canadian news industry to launch unique and limited-edition items inspired by the role that newspapers play in a democratic society.

This year, News Media Canada is empowering Canadians to spark conversation and show their support for the industry by purchasing an item from the 2021 Champion The Truth collection available at www.nationalnewspaperweek.ca. A portion of the proceeds from the Champion The Truth collection sales will be donated to Canadian Journalists for Free Expression (CJFE).

“Despite the pandemic and an uneven playing field with digital giants, Canadian newspapers have continued to serve our communities, but real news costs real money,” said Deegan. “National Newspaper Week is a chance for us all to appreciate and celebrate our local news media for their commitment to their readers and championing the truth by providing diverse, local, original content that cannot be found anywhere else.”

This year's National Newspaper Week campaign will be supported by a print and digital ad campaign in newspapers across the country, in addition to magazine ads, out-of-home billboard placements and national media relations.

National Newspaper Week runs until this Saturday, October 9, 2021, and is celebrated across North America to reflect on the essential services provided by the news media industry. This project has been made possible in part by the Government of Canada.

About News Media Canada

News Media Canada is the voice of the print and digital news media industry in Canada and represents hundreds of trusted titles in every province and territory. News Media Canada is an advocate in public policy for daily and community media outlets and contributes to the ongoing evolution of the news media industry by raising awareness and promoting the benefits of news media across all platforms. For more information, visit www.newsmediacanada.ca or follow us on Facebook, Twitter, Instagram and YouTube.

Bronte Wright, Craft Public Relations | bronte@craftpublicrelations.com | 647.539.3994

With 45% of Americans switching brands during the pandemic, “New Customer Experience” will help brands monitor the needs & expectations of customers gained during COVID-19

CHICAGO & VANCOUVER, British Columbia--(BUSINESS WIRE)--#customerexperience--Reach3 Insights, in partnership with Rival Technologies, today launched a consumer insights tool specifically designed to help brands better understand how to retain customers gained during the COVID pandemic.

New Customer Experience enables brands to more effectively monitor the needs of new customers and respond rapidly to shifts in attitudes and perceptions by engaging directly with consumers and providing an ongoing communication channel for capturing in-the-moment insights.

The solution leverages Rival’s mobile messaging-based insights technology, allowing brands and marketers real-time access to both projectionable quantitative data as well as rich photos, videos and other more qualitative inputs, submitted by consumers, to help bring to life their needs.

New Customer Experience was developed in response to research performed by Reach3 Insights, using Rival Technologies mobile market research platform, that indicated 45% of U.S. consumers had shifted brands during the pandemic, with 85% of these consumers planning to stick with their new purchase decisions.

“The results of our ongoing COVID research clearly show that there were both winners and losers as a result of pandemic behavior changes, with many brand switching behaviors sticking,” explained Matt Kleinschmit, Reach3 Insights Founder and CEO. “This shows how brands that can quickly adapt to evolving consumer routines can steal share even during extreme market volatility, and also highlights how important it is for companies to have a tool in place that enables them to better anticipate the needs of both tenured and new customers so they can ensure they too don’t lose share to the next brand that comes along.”

Companies like Brunswick, whose boating group has enjoyed a massive influx of new customers during the pandemic, are using New Customer Experience to drive deep, immersive ongoing learning with new customers so they can better anticipate future, unmet needs and prevent future churn. There is an entirely new set of customers with entirely new expectations and notions of what their experience should be, and New Customer Experience enables in-the-moment understanding of their motivations and expectations so that Brunswick can increase loyalty, advocacy, NPS and retention, map the “new” path to purchase, identify points of friction during the purchase journey, and track how consumer needs and preferences change over time.

“Prior to COVID, new customers followed a familiar path to purchase. COVID introduced us to an entirely new cohort of end-consumers - a unique segment of end-consumers who are a real catalyst for change,” said Larisa Mats, Consumer & Market Insights Leader for Brunswick. “It was imperative to deepen our understanding of this new segment and develop a plan that builds trust, loyalty and ultimately long-term customer value.”

“New customers are increasingly difficult to secure. The cost of acquisition is skyrocketing,” added Andrew Reid, CEO of Rival Technologies. “The ability to rapidly engage and retain new customers on mobile is mission critical. Traditional, email-based methods may actually harm those new relationships. We developed this solution to feel less like a ‘test’ and more like a meaningful mobile engagement that new customers crave.”

Reach3 Insights and Brunswick will be presenting more details on this unique insight solution at this week’s Quirks Chicago Marketing Research conference this Friday, October 1 at 10:30 a.m. CT during their session “Keep your COVID customers: How Brunswick is leveraging mobile messaging-based conversational insights to nurture the next wave of brand advocates”.

About Rival Technologies

Rival Technologies is the world's best mobile market research platform. Building on 20 years of experience in the research space, we blend best-in-class digital experiences with sophisticated market research rigor in a way that inspires people to share deep, rich and actionable insights. Email surveys are dead tech and feel more like a test than a meaningful brand engagement— which is what people crave. We engage consumers in real-time, on their mobile phones, in a way that feels organic, familiar, and fun. By using chat, video, and machine learning, our system captures robust quantitative and rich qualitative feedback fast and effectively. Working with leading-edge brands like ViacomCBS, P&G, Facebook, REVOLT TV, and Samsung, we make market research more inclusive, accessible, and relevant to the modern mass consumer. For more information, visit https://www.rivaltech.com.

About Reach3 Insights

Reach3 Insights is a full-service research consultancy that develops scalable, conversational insight solutions for today’s modern, agile enterprise. Led by CEO Matt Kleinschmit, the company uses immersive, in-the-moment research designs and dynamic digital storytelling to deliver deep experiential insights that inspire action. Reach3 is part of Reid Campbell Group and a sister company to Rival Technologies, a tech company developing chat, voice and video solutions that integrate into messaging platforms and technologies that people actively use on a daily basis. For more information, visit https://www.reach3insights.com.

Hollis Guerra
SVP, Daddi Brand Communications
hguerra@daddibrand.com
805-403-0705

Hexagon Geospatial Solutions, Maptitude from Caliper, and AutoCAD Map 3D are the 2021 Geographic Information Systems Emotional Footprint Champions.

TORONTO--(BUSINESS WIRE)--SoftwareReviews, a division of IT research and advisory firm Info-Tech Research Group, has published its 2021 Geographic Information Systems Emotional Footprint Awards, naming three vendors as Champions. The following vendors are champions according to the feedback provided by their users via SoftwareReviews' comprehensive online survey:

• Hexagon Geospatial Solutions
• Maptitude from Caliper
• AutoCAD Map 3D

SoftwareReviews' Net Emotional Footprint measures high-level user sentiment. It aggregates emotional ratings from 26 provocative questions, creating a powerful indicator of the overall user feeling toward the vendor and the product.

Hexagon Geospatial Solutions, with a Net Emotional Footprint of +90, ranked strongly on being respectful. Maptitude from Caliper received a Net Emotional Footprint of +80 and exceeded user expectations in being trustworthy. With a Net Emotional Footprint of +79, AutoCAD Map 3D performed well overall, mainly for being reliable.

In general, Geographic Information Systems users were most satisfied with vendors providing remarkable service experiences. However, the users were most dissatisfied with vendors' negotiation and contract strategies.

What Is the Emotional Footprint Diamond?

The Emotional Footprint Diamond illustrates the customer experience with software vendors and a complex relationship spanning procurement, implementation, service, and support. The Net Emotional Footprint of a vendor is a result of aggregated emotional response ratings in the areas of service, negotiation, product impact, conflict resolution, and strategy and innovation, creating a powerful indicator of overall user feeling toward the vendor and its product from the software user's point of view. The data published in the Emotional Footprint Diamond is collected from real end-users through authentic software review surveys and meticulously verified. The survey uses standard net promoter scoring (positive percentage minus negative percentage) to arrive at the Net Emotional Footprint score. These skillfully crafted survey questions are informed by two decades of IT research and advisory. Vendors with top user scores receive the Emotional Footprint Award.

The Emotional Footprint Awards, an initiative proudly founded in 100% user-review data, is free of traditional components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.

To learn more about SoftwareReviews and the Net Emotional Footprint surveys, visit https://www.softwarereviews.com/categories/geographic-information-systems.

About SoftwareReviews:

SoftwareReviews is a division of Info-Tech Research Group, an IT research and advisory firm established in 1997. Backed by two decades of IT research and advisory experience, SoftwareReviews is a leading source of expertise and insight into the enterprise software landscape and client-vendor relationships. By collecting real data from IT and business professionals, the SoftwareReviews methodology produces detailed and authentic insights into the experience of evaluating and purchasing enterprise software.

Sufyan Al-Hassan
Senior PR Coordinator
salhassan@infotech.com

Key figures analyze Arctic’s global strategic value, multibillion dollar investment potential

NEW YORK--(BUSINESS WIRE)--#AI--The real assets news site Investable Universe announces the launch of Polar Futures, a media series that examines the eight-nation Arctic region’s growing geopolitical importance and its potential for attracting hundreds of billions of dollars in direct investment to develop the region and its bounty of natural resources.

Institutional investors, pension funds and other investors are eyeing the potential of developing infrastructure, shipping, logistics, telecommunications, mining, aquaculture and marine resources and of incubating technologies that aid the transition to renewable energy.

Additionally, new trans-Arctic shipping lanes made more accessible by climate change will focus competing political and military interests on the polar zone.

Nuanced insights from pivotal figures

Against this fluid strategic backdrop, the weekly newsletter and podcast series, curated by editor-in-chief Rebecca Engmann Darst, will feature interviews with pivotal figures in the Arctic discourse, including:

• Greenlandic Minister of Foreign Affairs, Trade, Business and Climate Pele Broberg, on Greenland’s political atmosphere and the new government’s priorities for independence, social welfare and environmental protection

• Ambassador Einar Gunnarsson, who was Chair of the Senior Arctic Officials during Iceland’s chairmanship of the Arctic Council from 2019 to 2021, on Iceland’s role on the council and its recent transition of leadership to Russia

• Leslie Canavera, CEO of PolArctic LLC, an Alaska Native-owned small business, and Chair of the Arctic Economic Council Blue Economy Working Group, on the challenges and opportunities for AI models to support Arctic business and environmental sustainability

• Mac McHale, CRO of Alaskan telecommunications developer Quintillion and a 30-year veteran of broadband development, on the obstacles and potential of the U.S. Arctic telecom infrastructure buildout and how the region offers a test case not only for rugged Earth environments but also for space

• Anne Kirstine Hermann, a Danish journalist and the author of the new book Imperiets Børn (Children of the Empire), on the legacy of Denmark’s compulsory integration of Greenland in the 1950s, the role of the United Nations and how these complex historical and cultural relationships might affect current and future Arctic development.

The series also will include insights about the roles of Canada, Finland, Norway, Russia and Sweden in the rapidly evolving Arctic zone.

Subscribers will gain exclusive access to nuanced transnational views of the polar investment and geopolitical landscape through a weekly newsletter and podcast interviews with guests from across the diplomatic, media and entrepreneurial spectrum.

Will globalization and climate change spur great-power rivalry in the Arctic?

Noting that research from the Council on Foreign Relations examined the Arctic as a potential site for “the return of great-power rivalry”[1] amid the challenges of globalization and climate change, Darst believes that the Arctic North will be the nexus of a number of conflicts and opportunities in the twenty-first century.

“The polar region’s strategic value is hard to overstate. It holds vast natural and mineral resources and is developing new and high-tech industries in parallel to those riches. Yet in the region, there’s also an intricate tapestry of historical and cultural factors that are rarely discussed on a global level. We will delve unflinchingly into all of them in the newsletter and podcast,” says Darst.

Subscribe to the Polar Futures newsletter and podcast bundle at www.investableuniverse.com/polarfutures.

About Investable Universe

Trofast Media’s Investable Universe provides leading edge insights into investment in real assets, the global “market of things” that spans traditional investments and emerging technologies on earth and in space.

Learn more at InvestableUniverse.com.

[1] https://www.cfr.org/in-brief/whats-stake-rising-competition-arctic

Rebecca Darst, Editor
+1 203 614.9027
Editor@InvestableUniverse.com

TORONTO--(BUSINESS WIRE)--Industry leaders ath Power, Bridjr, Engageware, Intel, JohnRyan, OPTiFi and SLD have joined forces to create a new collective: H2D. An acronym for Human to Digital, the new group’s mission is to drive greater transformational value for brands through their respective areas of expertise, which include humanized engagement, immersive experiences, and marketing optimization.

“The H2D Collective was borne out of the fact that most digital transformations only scratch the surface of what is possible – and often miss driving greater value,” explains Jean-Pierre Lacroix, President of SLD. “Each member of the H2D Collective brings complimentary capabilities to the table, allowing us to deliver an all-encompassing service that puts humans at the center of digital transformation.”

Through a wide range of curated services, H2D will help brands through the entire digital transformation process, with a focus placed on:

• Improving customer and employee engagement
• Resourcing digital transformation strategy and implementation
• Assessment of digital program effectiveness
• Channel strategy and optimization
• Sales choreography and employee training
• Digital strategy and content creation
• Facility design and branding
• Marketing optimization

“Intel is thrilled to participate with the H2D Collective in delivering innovative products, services, and end-to-end solutions to the marketplace,” says Kathy Crumley, Global Banking Strategist at Intel.

To learn more about H2D and the members of the collective, please visit the H2D website here.

H2D is a collective of industry leading companies: ath Power, Bridjr, Engageware, Intel, JohnRyan, OPTiFi and SLD. Together, they provide all-encompassing solutions for brands that are looking to transform and humanize their digital experiences.

Sebastian Maynard
Digital Marketing and Communications Strategist, SLD
416.367.1999
smaynard@sld.com

TORONTO--(BUSINESS WIRE)--Publishers using Polar (CreateWithPolar.com) have generated over $100m of digital advertising revenue in the past year from advertisers who repurpose ads built for social platforms, including Facebook and Instagram, to run on their websites.

Over 150 trusted media publishers in 20 countries use Polar, including Bloomberg, Conde Nast, ESPN, Hearst, Le Monde, NBC, News Corp, Singapore Press Holdings and The Telegraph.

The Rise of Social Formats for the Web

“Creative advertising formats on the web have not kept up with what consumers prefer to engage with and what advertisers are building creative for,” shared Kunal Gupta, CEO, Polar. “In contrast, the social platforms have developed beautiful, impactful ad experiences. Facebook has inspired 10 million advertisers to build assets for their creative ad specifications, which Polar enables everyone else to access now”.

Over 6,000 advertisers have activated 15,000 campaigns with publishers who offer Polar’s Social Display and Video. Ad volume has grown 177% in the past 12 months on Polar.

Fueling Growth with New Investments

Polar is today announcing the addition of Matt Crenshaw to its executive team as Chief Commercial Officer. Crenshaw will be responsible for leading the company’s global publisher business, marketing functions and growth strategy.

“Matt is a proven industry leader who brings experience, expertise and empathy to support our publisher partners as they continue to accelerate their revenue growth with our products,” said Kunal Gupta. “With Matt’s leadership, we will accelerate our investment in helping enable our publisher partners with the right technology, tools and training to compete more effectively.”

Matt Crenshaw was formerly the General Manager of North America for Outbrain and led the global expansion of the company’s publisher network. Crenshaw also served as Vice President, Digital Marketing for the portfolio of publishing brands at Discovery Communications.

“Polar has a proven track record and demonstrated long-term commitment to help publishers to grow their direct-sold, high-margin ad revenue. As a former publisher, I find this inspiring and energizing,” shared Matt Crenshaw.

Polar’s revenue grew 61% in the past 12 months and the business is highly profitable. The company has hired new talent in sales, marketing, services, product management and engineering in the past few months.

To learn more about Polar, visit CreateWithPolar.com.

To learn more about Nova, visit CreateWithNova.com.

Polar
Kunal Gupta
CEO
kunal@polar.me

AdsWizz offers exclusive representation for idobi’s extensive premium inventory across several countries

LAS VEGAS & SAN MATEO, Calif.--(BUSINESS WIRE)--#adswizz--AdsWizz, a global leader in digital audio and podcast technology solutions, and idobi Network, the internet's #1 alternative music network, today announced the expansion of their current agreement, making AdsWizz the exclusive global monetization provider for advertisers seeking to reach idobi’s highly engaged audience across key markets, including the US and Europe.

Building on a successful existing relationship, this expanded agreement designates AdsWizz as the sole monetization provider for all of idobi’s inventory. Buyers can access idobi’s inventory through the AdsWizz Marketplace, a global exchange enabling publishers and advertisers to easily transact audio advertising programmatically.

Through the AdsWizz Marketplace, advertisers will gain access to idobi’s distinctive global audience of trend-makers in the 13–34 demographic, evenly split between genders. idobi is an all-access-pass to the alternative music world, including three fan-favorite streaming stations focused on alt-rock, heavy, and indie genres. Enhancing the music with content that resonates, the idobi studio produces over 20 podcast-shows dedicated to the alternative music & entertainment lifestyle and the community who inspires it.

“Since 1999 idobi has cultivated an international community within the alternative music world. In that time the network has become more than music: idobi is now a lifestyle. Building on a consistently beneficial relationship with the AdsWizz team, who continues to revolutionize the audio advertising technology space, we look forward to expanded opportunities and growth via this new era in our relationship,” said Eddie Barella, COO & Program Director, idobi.

“This expanded agreement will enable us to help increase the monetization of idobi's valuable inventory to the fullest extent and to do that for them globally. We are excited to continue working with them across countries such as the US, UK, Canada, Germany, and Brazil," said Anne Frisbie, SVP Global Supply & Partnerships, AdsWizz.

Access to the AdsWizz Marketplace

The relationship between idobi and AdsWizz further strengthens AdsWizz’s position as the go-to ad-tech provider for podcast and digital audio publishers across the US and Europe. AdsWizz’s extensive technology and services enable publishers to efficiently monetize all their audio content — whether publishers sell their inventory themselves or outsource such sales — and make it easily accessible to brands and agencies.

Globally, the AdsWizz Marketplace offers over 9 billion available impressions and connects with over 80 million uniques each month. Adding idobi content to the AdsWizz Marketplace will enrich and expand the marketplace’s current offering, helping to streamline the overall ad buying and selling process for both publishers and advertisers. Additionally, audio buyers can reach listeners in more personal ways through rich audience segment targeting, such as geo, device type, genre, language, weather, demographic, behavioral segments and more.

AdsWizz and its regional sales representatives are proud to represent this highly sought-after alternative music inventory. Advertisers can now leverage idobi’s content to connect with new audiences around the world within the AdsWizz Marketplace, including countries such as the United States, Canada, Germany, Brazil, Japan, Mexico, Australia, United Kingdom, Russia, France, Thailand, and Spain.

About AdsWizz

AdsWizz has created the end-to-end technology platform that is powering the digital audio advertising and podcast ecosystem. AdsWizz is the underlying monetization solution for well-known music platforms, podcasts and broadcasting groups worldwide. Through dynamic ad insertion, advanced programmatic platforms, and innovative audio formats, AdsWizz efficiently connects buyers and sellers for digital audio and podcast advertising and offers industry-leading podcast publishing and analytics via Simplecast. AdsWizz is owned by Sirius XM Holdings Inc. (NASDAQ: SIRI), and is headquartered in San Mateo, California, with a Technology Development Hub in Bucharest, Romania.

About idobi:

idobi Network is the premier alternative destination on the internet. Fueled by its expansion from a trio of radio stations into a global media brand, idobi reaches music and entertainment fans via streaming, online, mobile, live events, and video platforms. Each centered on the alternative scene. With 8+ million monthly listeners, idobi is a leader in the streaming industry, while remaining a disruptor among independent companies.

AdsWizz press contact: Tosin Omowole adswizz@propellergroup.com
idobi press contact: Sherin Nicole sherin@idobi.com

Canada should follow suit

TORONTO--(BUSINESS WIRE)--News Media Canada, representing hundreds of print and digital titles in every province and territory, believes that Canada should introduce legislation in the next Parliament that would allow Canadian publishers to negotiate collectively with Google and Facebook, and those negotiations should be backed up by baseball-style, final offer arbitration.

“The Australians haven gotten it right, and the results have been a shining success for publishers – both large and small,” said Paul Deegan, president and CEO of News Media Canada. “Last week, Google reached an agreement with Country Press Australia, which represents 180 independently owned regional and local newspapers and online platforms across Australia, because they came under pressure from a competition authority with teeth.”

“This agreement shows that smaller titles win from collective negotiation,” said Jamie Irving, chair of News Media Canada. “Local news is the backbone of communities from coast to coast to coast, and a level playing field is the only way to ensure its long-term viability.”

Deegan added, “With all major Canadian political parties knowing what the problem is and agreeing on an Australian-style solution, we need legislation to be introduced when Parliament convenes this fall and passed without delay.”

About News Media Canada

News Media Canada is the voice of the print and digital news media industry in Canada and represents hundreds of trusted titles in every province and territory. News Media Canada is an advocate in public policy for daily and community media outlets and contributes to the ongoing evolution of the news media industry by raising awareness and promoting the benefits of news media across all platforms. For more information, visit our website at www.newsmediacanada.ca or follow us on Facebook, Twitter, Instagram and YouTube.

Paul Deegan
President and CEO
News Media Canada
pdeegan@newsmediacanada.ca

OTTAWA, Ontario--(BUSINESS WIRE)--Canadian Science Publishing announced today that effective September 1, 2021, Elaine Stott joined the company as Chief Executive Officer. With over 30 years in the publishing industry and a proven record of success transitioning subscription journals to open access, Elaine is poised to lead the next chapters for the not-for-profit—and Canada’s largest—publisher of scientific journals.

“We are absolutely delighted to have attracted a leader of Elaine’s calibre and experience to take the helm of Canadian Science Publishing at this time of dramatic transformation in the publishing industry,” said Janet Halliwell, Chair of Canadian Science Publishing’s Board of Directors. “Elaine’s resilient drive and energizing vision will be instrumental for continuing our mission to support researchers and the integrity of the scientific record.”

“As scholarly publishing shifts rapidly towards open access, the not-for-profit publishers have a key role in ensuring that the needs of the academics and researchers drive the changes, rather than commercial considerations,” said Elaine Stott. “I am thrilled to be joining Canadian Science Publishing at this pivotal time.”

Elaine has previously held senior management roles at Taylor & Francis, Wiley–Blackwell, and Cambridge University Press. She has published journals and books on behalf of global scientific societies and led strategy and high-performing teams transitioning subscription-based journals to sustainable open access journals.

“Content is still king, and it is the publisher’s role to ensure published research achieves the impact it deserves. Canadian Science Publishing is known for its exceptional editorial, peer-review, and publishing standards. I look forward to working with the company’s dedicated employees and community partners to build on this trusted legacy,” Elaine said.

Elaine’s breadth of experience and effervescent personality pairs with Canadian Science Publishing’s small-but-mighty leadership; the Ottawa-based company founded FACETS, Canada’s first and only multidisciplinary open access science journal and was the first publisher in Canada to sign a transformative open access agreement with the world-class University of California.

Now in its 11^th year of independent publishing, Canadian Science Publishing is celebrating Elaine’s arrival to the company, and to Canada, from the United Kingdom.

Elaine succeeds Suzanne Kettley who retired in June after 33 years with Canadian Science Publishing and its predecessor publisher, the National Research Council of Canada Research Press. Suzanne served as Canadian Science Publishing’s Executive Director for six years, during which time she oversaw a corporate rebrand and website redesign and extensively grew the company’s journal portfolio, including the creation of four new peer-reviewed journals.

About Canadian Science Publishing

Canadian Science Publishing is Canada’s independent, not-for-profit leader in mobilizing science making sure it is easy to discover, use, and share. Featuring content from a global community of researchers, Canadian Science Publishing is Canada’s largest publisher of scientific journals, publishing 24 peer-reviewed journals which cover the natural and physical sciences and engineering. cdnsciencepub.com

Natalie Sopinka
Canadian Science Publishing
+1 343-803-3653
natalie.sopinka@cdnsciencepub.com

TORONTO--(BUSINESS WIRE)--Before the COVID pandemic hit, researchers Dr. Margaret Keith and Dr. James Brophy began ground-breaking work on violence against hospital and long-term care workers. Today, with nurses reporting an increase in violence fueled by the world health crisis, the publication of their new book Code White: Sounding the Alarm on Violence against Health Care Workers (Between The Lines) offers an urgent window on how and why this gendered workforce - vital, skilled and dedicated - has been abandoned by governments and their health care employers, and how we can address this systemic problem.

Drs. Keith and Brophy will present their findings and provide important solutions to help end violence against health care staff at a media conference on Wednesday September 1, 2021, at 11 a.m., via Zoom: https://us06web.zoom.us/j/9701270177 .

Keith and Brophy began their health sector violence studies in 2017 and 2019 with in depth interviews with health care workers – several dozen of them members of the Canadian Union of Public Employees (CUPE). Those studies were followed in the spring of 2020 as the pandemic was unfolding in real time in hospitals and long-term care homes across Ontario with new work on the lack of protection provided to workers in COVID-19 wave one. Code White deepens these studies, and soberly assesses why these chronic problems in the health care system exist and what the solutions are.

Michael Hurley, president of CUPE’s Ontario Council of Hospital (OCHU/CUPE) who wrote the forward to Code White will join Keith and Brophy at Wednesday’s media conference. After brief initial remarks, the speakers will take questions from the media.

Caroline Criado Perez, UK author of the bestselling book Invisible Women: Exposing Data Bias in a World Designed for Men, had this to say about Code White:

“Around the world, health care workers have been applauded for their tireless work during the pandemic. And yet as Brophy and Keith reveal in this powerful exposé, alongside these public displays of gratitude runs a hidden epidemic of violence—one that goes unchallenged by those with the power to prevent it. Harrowing, infuriating, and so important, this book could not be more timely. It should be on every policy maker’s desk.”

From the book:
“Fixing the health care system so that it provides the care the public expects and deserves while protecting those who provide that care is going to require some fancy footwork. Those who have the power to make changes—by passing protective legislation, providing appropriate funding, designing safe facilities, establishing safe staffing levels, offering appropriate emotional and mental health supports, instituting protective policies, and making the compensation system more equitable—can no longer pretend they know nothing about the problem of violence against health care staff. The question remains: How do we get them to act on that knowledge?”

lf/cope 491

Media contact: David Gray-Donald, Between the Lines Publicity & Promotions Manager
publicity@btlbooks.com

Stella Yeadon
CUPE Communications
416-559-9300
syeadon@cupe.ca

TORONTO--(BUSINESS WIRE)--Before the COVID pandemic hit, researchers Dr. Margaret Keith and Dr. James Brophy began ground-breaking work on violence against hospital and long-term care workers. Today, with nurses reporting an increase in violence fueled by the world health crisis, the publication of their new book Code White: Sounding the Alarm on Violence against Health Care Workers (Between The Lines) offers an urgent window on how and why this gendered workforce - vital, skilled and dedicated - has been abandoned by governments and their health care employers, and how we can address this systemic problem.

Drs. Keith and Brophy will present their findings and provide important solutions to help end violence against health care staff at a media conference on Wednesday September 1, 2021, at 11 a.m., via Zoom: https://us06web.zoom.us/j/9701270177 .

Keith and Brophy began their health sector violence studies in 2017 and 2019 with in depth interviews with health care workers – several dozen of them members of the Canadian Union of Public Employees (CUPE). Those studies were followed in the spring of 2020 as the pandemic was unfolding in real time in hospitals and long-term care homes across Ontario with new work on the lack of protection provided to workers in COVID-19 wave one. Code White deepens these studies, and soberly assesses why these chronic problems in the health care system exist and what the solutions are.

Michael Hurley, president of CUPE’s Ontario Council of Hospital (OCHU/CUPE) who wrote the forward to Code White will join Keith and Brophy at Wednesday’s media conference. After brief initial remarks, the speakers will take questions from the media.

Caroline Criado Perez, UK author of the bestselling book Invisible Women: Exposing Data Bias in a World Designed for Men, had this to say about Code White:

“Around the world, health care workers have been applauded for their tireless work during the pandemic. And yet as Brophy and Keith reveal in this powerful exposé, alongside these public displays of gratitude runs a hidden epidemic of violence—one that goes unchallenged by those with the power to prevent it. Harrowing, infuriating, and so important, this book could not be more timely. It should be on every policy maker’s desk.”

From the book:
“Fixing the health care system so that it provides the care the public expects and deserves while protecting those who provide that care is going to require some fancy footwork. Those who have the power to make changes—by passing protective legislation, providing appropriate funding, designing safe facilities, establishing safe staffing levels, offering appropriate emotional and mental health supports, instituting protective policies, and making the compensation system more equitable—can no longer pretend they know nothing about the problem of violence against health care staff. The question remains: How do we get them to act on that knowledge?”

lf/cope 491

Media contact: David Gray-Donald, Between the Lines Publicity & Promotions Manager
publicity@btlbooks.com

TORONTO--(BUSINESS WIRE)--Toronto-based digital rights management and revenue reporting company, Aux Mode, is pleased to announce it is now operating across multiple platforms! This recent expansion to Facebook allows customers to combine multiple revenue reporting files.

Founded in 2014, Aux Mode operates to provide concise financial data to Hollywood studios, distributors, producers, and brands to maximize revenue while protecting content from misuse online. The internally developed Revenue Reporting SaaS Platform is a cloud-based software application that automates monthly revenue reports for rights holders.

Through automating the reporting process, Aux Mode delivers monthly revenue reports, revenue splitting, and channel insights seamlessly and without the risk of human error. Aux Mode’s SaaS platform automatically pulls revenue data from a client’s existing platform, processes the file, and directly emails the reports to their finance team.

Aux Mode’s modular system allows for additional revenue streams to be added to the SaaS platform. This agnostic approach has helped Aux Mode become experts in AVOD reporting, on both YouTube and Facebook.

Adam Rumanek, Founder and CEO of Aux Mode, stated: “The future of our multi-platform solution will open up a larger data set for a SaaS/DaaS model. With more platforms launching, content predictability will likely be achieved with larger data sets tied together from multiple platforms. Since Hollywood studios are unlikely to share data, the next best form of data gathering is going to be platform agnostic. The generation of more data will surface in tandem with the arrival of more platforms, which will ultimately lead to understanding your customers' behaviours—and more importantly predict what they would watch next.”

Adam Rumanek
416-214-9288
info@auxmode.com

Acquisition brings a robust catalog of best-selling labs and course materials across a number of markets and disciplines onto Top Hat’s innovative teaching platform

Morton’s content is brought to life with interactive elements to facilitate critical thinking and problem-solving skills

Educators who adopt these titles on Top Hat’s all-in-one teaching platform have the flexibility to deliver engaging labs and other learning resources to motivate their students in any teaching environment, whether in-person or online, synchronous or asynchronous

Morton Publishing Company is Top Hat’s fourth publishing acquisition in just over a year, supporting more educators to modernize their teaching approach, delivering engaging student-centred learning experiences

Top Hat’s platform enables educators to leverage active learning to engage students inside and outside the classroom, with interactive readings, live discussion and polling tools, and homework assignments, and real-time insights for just-in-time intervention

More than 3 million students are enrolled in courses using Top Hat at 750 of the top 1,000 higher ed institutions in North America

TORONTO--(BUSINESS WIRE)--Top Hat, the leading customizable teaching and learning platform for higher education, has acquired Morton Publishing Company, an independent press that specializes in educational content for the sciences. Details of the transaction were not disclosed. The acquisition includes more than 600 labs and course materials that are being converted into customizable digital courseware on Top Hat’s platform, to continue to deliver affordable course materials to students. They will be infused with interactive elements to facilitate active learning, such as videos, simulations, interactive homework questions, and more. Educators who adopt these titles on Top Hat’s teaching platform will be able to engage and motivate students in any teaching environment, whether in-person or online, synchronous or asynchronous.

Morton Publishing Company is a leading publisher of course materials for science disciplines, and its content is used at more than 1,500 institutions in the United States. This acquisition enables Morton and Top Hat to create interactive experiences from the most popular lab materials over the course of the upcoming academic year. East Wind acted as exclusive financial advisor to Morton Publishing.

“We have worked closely with Morton’s team as a partner and now as part of the Top Hat platform to deliver modern student-centred learning experiences. We have been incredibly impressed with Morton’s commitment to going above and beyond for their customers,” said Joe Rohrlich, CEO, Top Hat. “By coming together as one team, we will be able to facilitate creative, meaningful, and purposeful ways for even more students to learn the information and skills they need to succeed.”

“To be in a position to be acquired is a remarkable achievement. Since Doug Morton founded our company over 40 years ago, Morton Publishing has prided itself on working with our authors to offer a dynamic catalog of products focused on delivering tools for active learning with sensible prices for students and instructors,” said David Ferguson, President and CEO, Morton Publishing. “Top Hat provides us the opportunity to meet the future with solutions that will only be possible using their best-in-class digital learning platform. Morton Publishing’s acquisition by Top Hat is the perfect opportunity at the perfect time.”

As Students Question the Relevance and Value of Expensive Print Textbooks, Higher Ed Publishers Need to Put Interactivity and Customizability First

In February, 2021, Top Hat announced it raised $130M USD in Series E financing to drive the shift from traditional textbooks to digital interactive course materials. With this funding, Top Hat will fast track partnership and acquisition activities with traditional publishers to create more engaging and effective course experiences. Top Hat proved the strength and viability of its publisher acquisition strategy in 2020, completing acquisitions of Nelson’s Canadian higher ed business, bluedoor, and Fountainhead Press and successfully transitioning their content and customers to Top Hat’s digital teaching platform after raising $55M in Series D funding in February, 2020.

“The COVID-19 pandemic has accelerated pressures on higher ed institutions to demonstrate value to students, who are increasingly facing challenges with the cost, accessibility, and relevance of their print course materials. In fact, our recent research has found that even when it’s safe to teach in person, more than half of students want to work with interactive textbooks that allow them to read and assess their learning as they go,” said Rohrlich. “Every traditional publisher needs to put learner needs at the core of their content, and Top Hat makes that possible, with the added benefit of a proven teaching platform designed to deliver learner experiences that are accessible, engaging, and rewarding.”

Top Hat’s Teaching Platform Enables Educators to Deliver Engaging and Effective Learning in Any Teaching Scenario

Top Hat’s all-in-one teaching platform enables active learning — a proven student-centred teaching pedagogy that promotes deep understanding, critical thinking, and subject mastery — by encouraging students to engage with the content before, during, and after class. As the complete solution for any teaching scenario, Top Hat offers tools for in-person as well as synchronous and asynchronous online learning, while creating active engagement and connections with students inside and outside class meetings.

To learn more about Top Hat:

- Overview

- Schedule a demo

About Top Hat

Top Hat is the only all-in-one teaching and learning platform that enables active learning — a proven student-centred teaching pedagogy that promotes deep understanding, critical thinking, and subject mastery — with interactive content, tools, and activities. Millions of students at 750 leading North American colleges and universities use Top Hat to teach and engage with students before, during, and after class, in both in-person and online education.

Top Hat
Dianna Lai Read
dianna.lairead@tophat.com

MIAMI--(BUSINESS WIRE)--ContentEngine, LLC., the leading news and content licensing and syndication company covering 20 countries in Mexico, Central, and South America, has launched CE NAFTA 2.0 to cover government, institutional, think tanks, and associations focused on the trade agreement that governs over $1 trillion dollars in trade between the United States, Canada, and Mexico.

CE NAFTA 2.0 English (Mexico Content)

The North American Free Trade Agreement - NAFTA; Spanish: Tratado de Libre Comercio de América del Norte, TLCAN; French: Accord de libre-échange nord-américain, ALÉNA; is an agreement signed by Canada, Mexico, and the United States, creating a trilateral trade bloc in North America. The agreement came into force on January 1, 1994, and superseded the 1988 Canada–United States Free Trade Agreement between the United States and Canada. The NAFTA trade bloc is one of the largest trade blocs in the world by gross domestic product. A new agreement between the United States of America, the United Mexican States, and Canada was recently signed in but not ratified. It is referred to differently by each signatory—in the United States, it is called the United States–Mexico–Canada Agreement (USMCA); in Canada, it is officially known as the Canada–United States–Mexico Agreement (CUSMA) in English (though generally referred to as "USMCA" in English-language Canadian media) and the Accord Canada–États-Unis–Mexique (ACEUM) in French; and in Mexico, it is called the Tratado entre México, Estados Unidos y Canadá (T-MEC). The agreement is sometimes referred to as "New NAFTA" in or NAFTA 2.0 reference to the previous trilateral agreement it is meant to supersede, the North American Free Trade Agreement (NAFTA). CE NAFTA 2.0 (Mexico Content) English version and Spanish versions is produced and curated by ContentEngine, LLC. in Mexico City from a variety of non-media government, institutional, industry, trade, and research sources on a daily basis. The bilateral agreement governs over 1 trillion dollars of trade annually between the three countries.

About ContentEngine

Launched in 2016 by a team of Latin American media experts, ContentEngine (CE) offers a library with an excess of 500 titles covering government, private and institutional publishers. Latin America consists of 13 dependencies and 20 countries, which cover an area that stretches from the northern border of Mexico to the southern tip of South America, including the Caribbean.

Eduardo Vidal
EVP and General Counsel
Email: evidal@contentenginellc.com
Cell: (713) 725-6169

- The results of the trial demonstrate the efficacy, safety and tolerability of GC5107 in patients with PI

YONGIN, South Korea--(BUSINESS WIRE)--GC Pharma (006280.KS) today announced that Frontiers in Immunology has published the safety and final efficacy results from the pivotal Phase III clinical trial of GC5107, its 10% Immune Globulin product for intravenous administration.

The clinical trial (NCT02783482; GC5107B_P3) was an open-label, single-arm, historically controlled, multi-center phase III study to assess the efficacy and safety of ‘GC5107’ in patients with a confirmed diagnosis of primary immunodeficiency (PI). The study was designed in accordance with current FDA guidance for clinical trials of IGIV products in support of their marketing as replacement therapy for PI. The clinical trial was conducted at 17 study sites (10 in the US and 7 in Canada).

The study followed 49 patients aged 3 to 70 years who received infusions of ‘GC5107’ doses ranging from 319 to 881 mg/kg body weight every 21 or 28 days for 12 months, according to their previous IGIV maintenance therapy.

Key findings from the Phase III Clinical Trial of GC5107 include:

• Primary Efficacy Endpoint: An incidence of 0.02 acute serious bacterial infection (aSBI) events per patient year, meeting the FDA efficacy requirement of <1 aSBI per patient year.
• Primary Safety Endpoint: The study met the FDA safety requirement of <40% of infusions having temporally associated adverse events occurring within 72 hours after the infusion.

The trial also met all of its secondary efficacy and safety endpoints including the following:

• Quality of life measures comprising days absent from work or school due to an infection (mean of 7.1 days), hospitalization due to infection (mean of 0.1 days) and days of unscheduled visits to a physician (mean 2.3 days) were all low and compared favorably to study results in other IVIG products.
• More than 98% of the infusions were completed without discontinuation or interruption or rate reduction.
• More than 98% of all adverse events that occurred throughout the 12-month study period were mild to moderate; the most common treatment-related adverse events were headache, fatigue and nausea.
• There were no patients who experienced a treatment-related serious adverse event, hemolysis, thromboembolism or renal failure.

“The peer-reviewed publication of the GC5107 study demonstrates that this novel 10% IgG formulation is safe, effective and well tolerated in adolescent and adult primary immunodeficiency patients. I look forward to the addition of this product to the armamentarium of therapies available for the treatment of primary immunodeficiency patients.” said Dr. Richard Wasserman, MD, PhD of Allergy Partners of North Texas, Corresponding Author of the study.

In February 2021, GC Pharma had submitted a Biologics License Application (BLA) to the United States Food and Drug Administration (FDA) based on the clinical trial results. The Prescription Drug User Fee Act (PDUFA) goal date for a decision by the FDA on the application is in February 2022.

“Completion and publication of our phase III clinical trial along with the submission of our BLA to the US FDA are significant milestones bringing us steps closer to our ultimate goal of expanding our plasma business to the US marketplace,” said E. C. Huh, Ph.D., President of GC Pharma. “This trial further validates GC Pharma’s expertise while providing a safe and effective therapeutic option for patients with primary immunodeficiency. GC Pharma is well equipped to support the unmet needs of patients with rare diseases.”

About GC5107

GC5107 (Immune Globulin Intravenous [Human]) is a 10% liquid IGIV manufactured from pooled human plasma from adult U.S. donors. Viral inactivation and removal steps include solvent/detergent treatment, precipitation, and nanofiltration. GC5107 contains approximately 100 mg/mL IgG and 250 mM glycine, and has a pH of 4.8. GC5107 contains not less than 96% IgG monomers and dimers.

About Primary Immunodeficiency

Primary immunodeficiency disease comprises a large, heterogenous group of disorders resulting from inborn errors of immunity. Patients with PID are unable to mount an immune response to pathogens and can experience recurrent bacterial, viral, fungal and protozoal infections as a result.Global estimates project that up to 6 million people may be living with PI, but only 650,000 people worldwide have been diagnosed.^1,2,3

About GC Pharma

GC Pharma (formerly known as Green Cross Corporation) is a biopharmaceutical company that delivers life-saving and life-sustaining protein therapeutics and vaccines. Headquartered in Yongin, South Korea, GC Pharma is one of the leading plasma protein and vaccine product manufacturers in the world and has been dedicated to quality healthcare solutions for more than half a century. Green Cross Corporation updated its corporate brand to GC Pharma in early 2018. Green Cross Corporation remains the company's legal name.

This press release may contain forward-looking statements, which express the current beliefs and expectations of GC Pharma's management. Such statements do not represent any guarantee by GC Pharma or its management of future performance and involve known and unknown risks, uncertainties and other factors. GC Pharma undertakes no obligation to update or revise any forward-looking statement contained in this press release or any other forward-looking statements it may make, except as required by law or stock exchange rule.

¹ Rezaei N et al. Introduction on Primary Immunodeficiency Diseases. In: Rezaei N, Aghamohammadi A, and Notarangelo LJ (Eds.), Primary Immunodeficiency Diseases 2017:1-81.
² Parvaneh L. et al. Eur Ann Allergy Clin Immunol 2019; 51(1):32-37.
³ Lindegren M.L. et al. MMWR Recomm Rep 2004; 53:1-2

Investor/Media Contact
HyunGoo Kang
gookang@gccorp.com

Yelin Jun
yelin@gccorp.com

Sohee Kim
shkim20@gccorp.com

Hansaem Kim
hs.kim@gccorp.com

VANCOUVER, British Columbia--(BUSINESS WIRE)--Thunderbird Entertainment Group Inc. (TSXV: TBRD, OTCQX: THBRF) (“Thunderbird” or “Company”), a global award-winning, full-service multiplatform production, distribution and rights management company, today announced that Thunderbird’s President and CEO, Jennifer Twiner McCarron, along with senior management, will participate virtually in the following investment conferences in August:

SNN Network Summer Virtual Event
Date: August 17^th (Workshop), 18-19^th (One-on-one meetings and presentations), 2021
Presentation Time: Wednesday, August 18^th, 2021 at 2:30 p.m. EST / 11:30 a.m. PST
Webcast: https://www.webcaster4.com/Webcast/Page/2750/42236
Website: conference.snn.network

Investor Summit Group Q3 Virtual Summit
Date: August 17-18^th, 2021
Presentation Time: Wednesday, August 18^th, 2021 at 11 a.m. EST / 8 a.m. PST
Webcast: https://zoom.us/webinar/register/WN_Ek-halCzTpmf0CQnJllrog
Website: investorsummitgroup.com/events/august-2021-summit/

12th Annual Midwest Ideas Investor Conference
Date: August 25-26^th, 2021
Time: Wednesday, August 25^th, 2021 at 9 a.m. EST / 6 a.m. PST
Webcast: https://www.wsw.com/webcast/threepa35/register.aspx?conf=threepa35&page=index&url=https%3A//www.wsw.com/webcast/threepa35/
Website: threepartadvisors.com/midwest

About Thunderbird Entertainment Group

Thunderbird Entertainment Group is a global award-winning, full-service multiplatform production, distribution and rights management company, headquartered in Vancouver, with additional offices in Los Angeles, Toronto, and Ottawa. Thunderbird creates award-winning scripted, unscripted, and animated programming for the world’s leading digital platforms, as well as Canadian and international broadcasters. Thunderbird’s vision is to produce high quality, socially responsible content that makes the world a better place. The Company develops, produces, and distributes animated, factual, and scripted content through its various divisions, including Thunderbird Kids and Family (Atomic Cartoons), and Thunderbird Factual and Scripted (Great Pacific Media). The Company also has a division dedicated to global distribution and consumer products. Thunderbird is on Facebook, Twitter, and Instagram at @tbirdent. For more information, visit: www.thunderbird.tv.

Neither the TSX-V nor its Regulation Services Provider (as that term is defined in the policies of the TSX-V) accepts responsibility of the adequacy or accuracy of this release, which has been prepared by management.

Thunderbird Entertainment Group

Investor Relations:
Glen Akselrod, Bristol Capital
Phone: + 1 905.326.1888 ext 1
Email: glen@bristolir.com

Media Relations:
Julia Smith, Finch Media
Phone: +1604.803.0897
Email: julia@finchmedia.net