Thursday, October 31, 2013
Adbusters & Chatelaine shine
This week's visit to the newsstand resulted in two magazines that really stood out from the crowed pack on the rack.

The first is the November issue of Adbusters.

The second is the November Chatelaine.

Both covers work extra hard to create a compelling urge to buy.

In the case of Adbusters, the powerfully simple black and white image and pared-down approach signals that this issue is important.

In the case of Chatelaine, it is using every design trick in the book, from powerful sky bar treatment, starburst, cover inset with Jamie Oliver, tons of cover lines, sumptuous food shot, and the UPC code tucked away in the lower right corner where it belongs.

- Scott Bullock
About Me
Scott Bullock

Scott Bullock is the the creator of Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION. If you have a great cover to share, please send all submissions to 

Note to readers: some of Bullock's posts may refer to his clients.
Most Recent Blog Comment
Kelly says:
Any news on how it performed on newsstands?...
Blog Archive
2017 (75)
2016 (43)
2015 (86)
2014 (59)
2013 (101)
2012 (81)
2011 (75)
2010 (53)