Esquire has some of the most amazing covers year after year.

Let’s have some fun.

Test your knowledge of Covers That Sell.  I’ll show you 4 of Esquire’s 11 covers in 2013.  Using Canadian sales data, your task is to rank them from best to worst.

Guess in which order they ranked:  #1, #2, #3 and #11 worst.

Here are the 4 covers (no peaking, pan down slowly, as answers are provided at the bottom).

March 2013 (The Man)

Oct 2013 (Obama)

Jan 2013 (Penn)

July 2013 (Pitt)



And the Answers Are:

#1 Seller in Canada…Jan 2013, Penn,  sold 11,319  (Meaning of Life annual + Bad Boy+ White background = Success)

#2 Seller in Canada…Mar 2013,  The Man, sold 8,859  (Proving that Black and All Type covers can work if the subject matter has appeal)

#3 Seller in Canada…Jul 2013, Pitt, sold 8,443

#11 Worst Seller in Canada…Oct 2013, Obama, sold 5,133