Digital subscriptions increased by 110% to an average of 171,258, up from 81,690 in June of 2011. But print subscriptions also increased by 15%, to an average of 1,436,038, up by 185,655 from a year ago. Digital subscriptions now account for 10.7% of the total paid subscriptions reported by Cosmopolitan. 

Digital single copy sales for Cosmo also improved, up 542% from prior year, to an average of 14,415, from 2,247 a year ago. Digital single copies account for just 1.1% of total single copy sales reported. Cosmo reported single copy sales fell by 16%, to an average sale of 1,337,323 units.

Vanity Fair also posted impressive gains in digital sales. Digital subscriptions increased by 979% to an average of 36,403, up from just 3,374 a year ago.  Digital subs now account for 4.1% of total paid subscriptions.

Digital single copy sales actually decreased by 61%, to an average of 3,771 from 9,600 a year ago.  Digital single copy sales account for just 1.3% of total paid single copy sales. However, Vanity Fair reported an 18% decline in single copy sales from a year ago, to an average of 280,167 from 339,966 a year ago.

Esquire also posted healthy gains in digital sales. Digital subscriptions increased by 94% to an average of 40,792 compared to 20,997 a year ago.  Digital subs now account for 6.7% of total paid subs, while printed subs account for 571,270 or 93.3% of the total.

Digital single copy sales increased by 782% to 3,103, up from 352 units a year ago. Digital single copy sales account for just 3.3% of total paid single copy sales, while printed copies account for an average of 91,225 or 96.7% of total single copy sales reported.

Looking at a group of Top 10 U.S. titles (Time, Vogue, People, Oprah, Gamour, Rollingstone, Vanity Fair, Esquire, Cosmo, New Yorker) reveals that paid printed subscriptions account for 97.1% of total paid subscriptions, compared to 2.9% for digital subscriptions.  A year ago, digital subs represented 1% of the total paid subs.  Paid printed single copies account for 98.8% of the total paid single copy sales, compared to 1.2% for digital singles. A year ago digital singles represented just .8% of the total paid singles.

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