The 2016 Swimsuit Issue from Sports Illustrated went on sale February 22, 2016. It seems that every year the bikinis get smaller and smaller, and yet so do the sales, at least in Canada.

The 2016 issue sold 29,699 copies at a 29.2% sell-thru, compared to 33,059 copies at a 28.7% sell-thru in 2015. That’s a drop of 3,360 copies or 10% less. The draw was cut by 13,720 copies or 12%. Looks like cutting the draw resulted in cutting the sale.

The cover price is $8.99 in Canada. It was $7.99 back in 2013.

• The 2014 issue sold 50,800 copies, on a draw of 132,861, for a 38.3% sell-thru.
• The 2013 issue sold 48,012 copies, on a draw of 147,173 copies, for a 32.6% sell-thru.
• The 2012 issue sold 57,734 copies, on a draw of 156,543 copies, for a 36.9% sell-thru.