Friday, February 03, 2012
100% Pickup for Concrete Wave
Concrete Wave, a skateboard magazine, published in Canada, has come out with a fabulous cover…actually a series of 4 covers…to stoke the interest and imagination of its readers.

Liberated from the rigours of newsstand rules, the publisher is just having fun with covers. And their audience, who shop at exclusive skateboard shops all over North America, appear to be lapping it up. Brooke claims that his skateshops report a 100% pick up rate, and are clamouring for more copies.  Sounds a little like the “problem” that LCBO’s Food & Drink covers enjoy.

Publisher Michael Brooke appears to be having a lot of fun (see YouTube video) as he continues to publish an incredibly successful magazine. Brooke and co-publisher Rick Tetz recently launched trade mag AXS Longboard Retailer.

Concrete Wave’s tag line is one of the best I have seen in quite a long time:  

Search, spark, stoke

Now, check out the covers below...

- Scott Bullock
About Me
Scott Bullock

Scott Bullock is the the creator of Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION. If you have a great cover to share, please send all submissions to 

Note to readers: some of Bullock's posts may refer to his clients.
Most Recent Blog Comment
Kelly says:
Any news on how it performed on newsstands?...
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