Friday, July 17, 2015
45 Ideas
The Fall 2015 issue of Canadian Scrapbooker is scheduled to hit newsstands on August 31, 2015.

This niche magazine is of the highest quality, with perfect binding, gorgeous matte stock, and is a minimum of 148 pages thick. It retails for $11.99.

Fact: This title ranked 180th most profitable at Overwaite for the past year (April 1, 2014 to Mar 31, 2015), ranking it ahead of titles such as: Harper’s Bazaar, Country Home, Country Sampler, Esquire, More, Runners World, and Maxim, just to name a few.

On this issue, we went with a clean white background. We moved the image to the right, and re-oriented all our cover lines to the left.  We used numbers in two places to quantify the value proposition. We prioritized our top stories from top to bottom. Plus, we cleaned up the presentation of the UPC code.


- Scott Bullock
About Me
Scott Bullock

Scott Bullock is the the creator of Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION. If you have a great cover to share, please send all submissions to 

Note to readers: some of Bullock's posts may refer to his clients.
Most Recent Blog Comment
Kelly says:
Any news on how it performed on newsstands?...
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