Wednesday, December 04, 2013
Awards Issue
This amazing Sportsnet cover is worth celebrating.

Here’s what art director Jamie Hodgson had to say about the cover process:

“Coming off of last years awards issue, which we described as a ‘keg party’ of athletes, I was challenged with following it up in the same vein. I came up with a holiday wreath of athletes. The great thing about these types of covers is they are engaging once you get them in your hands. People will always show their knowledge by pointing out athletes they recognize. I wanted to take it a step further and create an interactive info-graphic style cover. Having to physically spin the magazine to see all the athletes and having all the sell lines point to specific athletes (and a few non-athletes) will engage the reader longer which is always the goal. Looking for 'their guy' is the goal here. I always have fun putting in a few things that don’t belong (non-athletes like Paulina Gretzky and even one movie star). Like last year, one athlete is duplicated and a contest is run to see who can figure it out. Everyone asks me, how many are on the cover? Guesses range from 100-300 athletes. The answer? 149. Yes, that includes fan-favourite Blue Jay Munenori Kawasaki. It took a long time to put together but it’s good fun, and thankfully only once per year.”

- Scott Bullock
About Me
Scott Bullock

Scott Bullock is the the creator of Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION. If you have a great cover to share, please send all submissions to 

Note to readers: some of Bullock's posts may refer to his clients.
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Kelly says:
Any news on how it performed on newsstands?...
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