Thursday, May 30, 2013
Outdoor Canada takes a risk
The Summer 2013 issue of Outdoor Canada is refreshing. Art Director Sandra Cheung serves up an original cover treatment that dares its readers to have some fun. 

“Summer is vacation time, the time we all like to have as much fun as possible. With this cover, we wanted to tap into that element of fun, from the type treatment through to the cover lines through to our model draped in all manner of fishing and hunting gear. It should really stand out in its category on the newsstand,” says Cheung.

Editor Patrick Walsh has this to add, ”We’ve even incorporated that pesky barcode/address box into the design, making it work for us rather than chopping off the model’s leg. We really planned this one out!”

I love it when editors and art directors have the courage to try something unpredictable. No “fin and grin” with a salmon. No”white-tailed deer with a huge rack” this time around. I hope they are rewarded for their risk taking! I’d bet on it.

The issue goes on sale June 10th, 2013.

- Scott Bullock
About Me
Scott Bullock

Scott Bullock is the the creator of Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION. If you have a great cover to share, please send all submissions to 

Note to readers: some of Bullock's posts may refer to his clients.
Most Recent Blog Comment
Kelly says:
Any news on how it performed on newsstands?...
Blog Archive
2017 (75)
2016 (43)
2015 (86)
2014 (59)
2013 (101)
2012 (81)
2011 (75)
2010 (53)