Thursday, January 19, 2012
Back issues selling like hotcakes on tablets
According to Atlantic Monthly blogger Megan Garber [click to read her post] back issues are selling like hotcakes.
Hearst Magazines reports that 30% of single copies sold on tablets are back issues, as opposed to the newly released issues.
Popular Science reports 40% of single copies sold are back issues.
Popular Photography reports that 41% of single copies sold are back issues.
The Canadian photography magazine Photo Life is now available on the Apple platform too.
This is certainly welcome news for publishers who can extract extra value from their archives.
- Scott Bullock
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Scott Bullock
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scottbullock(at)rogers(dot)com
Note to readers: some of Bullock's posts may refer to his clients.
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