The July 2017 issue of Toronto Life features an interesting cover line: HAMILTON in huge screaming type, supported by 6 starbursts proclaiming the benefits of our sister-city.
Here’s what Editor Sarah Fulford has to say about this one:
“Increasingly, city-loving house-hunters in Toronto are faced with three choices: buy a tiny condo, rent an apartment forever or move to Hamilton We put the Stuart Berman’s excellent story on the cover to tap into that conversation. Toronto Life’s art director, Christine Dewairy, came up with the cheeky line “Toronto’s New Hot Spot” to signal that the article looks at Hamilton through the eyes of someone priced out of Toronto.”
It’s a gutsy move. And a really well-written, interesting article. I thought it might be the first time a city magazine has featured another city on it’s cover, so I checked with Alan Centofante, a newsstand consultant on many of the USA’s top city magazines. He came back with a few, including one that Toronto Life did on Chicago, back in Sep 2000.