Wednesday, May 10, 2017
National Bird Cover: Big Win!
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Congratulations to the team at Canadian Geographic for the success of the Nov/Dec 2016 issue, featuring Canada’s new national bird.
This issue was a success on every level:
1. Got lot’s of free media exposure
2. Sales up 42% from prior year
3. Cover price increased by $1 to $8.95…a 12.6% increase
4. Revenue up 59%
5. Efficiency finished at 42%…up 14 pts from prior year
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- Scott Bullock
About Me
Scott Bullock
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scottbullock(at)rogers(dot)com
Note to readers: some of Bullock's posts may refer to his clients.
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| Kelly says: | |
Any news on how it performed on newsstands?... |
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