Monday, November 01, 2010
The Great One
This fabulous cover from The Hockey News is one to watch. Special Interest Publications (SIPS) are all the rage these days.
The cover features arguably the biggest star (read celebrity) in the history of hockey. Smart to have Gretzky in his Edmonton Jersey, looking young, vibrant and invincible.
Great use of The Hockey News brand, without overwhelming the main message: Top 100 Players of All Time.
The value proposition couldn’t be more clearly stated and is positioned for maximum newsstand impact. The white cover sparkles, and the background treatment is very Esquire-ish. The $7.99 price point makes it almost too good to be true.
The cover features arguably the biggest star (read celebrity) in the history of hockey. Smart to have Gretzky in his Edmonton Jersey, looking young, vibrant and invincible.
Great use of The Hockey News brand, without overwhelming the main message: Top 100 Players of All Time.
The value proposition couldn’t be more clearly stated and is positioned for maximum newsstand impact. The white cover sparkles, and the background treatment is very Esquire-ish. The $7.99 price point makes it almost too good to be true.
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- Scott Bullock
About Me
Scott Bullock
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scottbullock(at)rogers(dot)com
Note to readers: some of Bullock's posts may refer to his clients.
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Any news on how it performed on newsstands?... |
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