Friday, May 18, 2012
Time’s Sexy Blonde Mom Cover Selling
According to U.S.-based MagNet Business Insights (thanks to Gil Brechtel for sharing this information), the controversial Breast-Feeding cover is selling!

Rule #6 Be Controversial and Collectible

See original blog post:

Not surprisingly, all the free tv, radio, and Twitter-time has helped elevate the buzz around Time Magazine. And as one of my readers pointed out on Masthead, it doesn’t hurt that the mummy is extremely attractive (he said “hot”, but point taken) :  Rule #20  Be Sexy! is working here too.

But my guess is that controversial trumps sexy, and that lots of women, as well as men, are buying this issue, because it has gotten so much free advertising and people are curious to learn what all the fuss is about. But her hair may have something to do with it too, I suppose.


  1. It is tracking 82% better than the issue prior (Scandal above)
  2. It is tracking 59% better than two issues prior (Osama above)
  3. It is tracking 46% better than the total average of the 13 issues prior
  4. It is tracking 43% better than the total average of all 26 issues prior

Those are some impressive results!

- Scott Bullock
About Me
Scott Bullock

Scott Bullock is the the creator of Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION. If you have a great cover to share, please send all submissions to 

Note to readers: some of Bullock's posts may refer to his clients.
Most Recent Blog Comment
Kelly says:
Any news on how it performed on newsstands?...
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