Last night, Magazines Canada and the CMC, hosted the Canadian Cover Awards.
The event was held at the Courtyard Toronto Downtown hotel. Deborah Morrison, Publisher of Canada’s History, opened the evening by thanking all the sponsors. The crowd joined in by singing “happy birthday” to Edra Sefton, of Magazines Canada, who helped stage the show.
Amanda Beattie, Assistant Circulation Manager, Cottage Life Media, acted as the MC.
The Canadian Cover Awards recognize and celebrate the success and importance of magazine covers in Canadian single copy sales. Canadian magazine titles were invited to submit top-selling covers for consideration in seven award categories. Entries were open to issues sold in the 2011 calendar year or early 2012 with final newsstand sales. Newsstand sales were worth 50 percent of a title’s final score, the remaining 50 percent determined by a panel of judges that included a retailer, a wholesaler, a national distributor and a circulation director, who look at artistic merit, amongst other factors.
The winners were:
Fashion, Shopping & Bridal
Elle Québec, August 2012
Publisher: Lise Paul-Hus
Circulation: Nathalie Libersan
Sales Director: Nathalie Libersan
Editor: Sandra Abi-Rashed
Art Director: Nancy Pavan
Illustrator: Patrizia Castiglione
General Interest, Arts, Lifestyle & Regional
Legion Magazine, January/February 2012
Publisher: Jennifer Morse
Newsstand Consultant: Scott Bullock
Editor: Dan Black
Art Director: Jason Duprau
Home & Decor
Style at Home, September 2011
Publisher: Caroline Andrews
Circulation: Doris Chan
Sales Director: Pat Strangis
Editor: Erin McLaughlin
Art Director: Karen Paddon
Illustrator: Virginia Macdonald
News, Business & Celebrity
Canadian Business, February 2012Publisher: Lesley Mellor
Circulation: Peter Jones
Sales Director: Mark Hamill
Editor: Duncan Hood
Art Director: John Montgomery
Illustrator: Ronit Novak
SIPs and New Magazines
Maclean’s, Royal Wedding special issuePublisher: Penny Hicks
Circulation: Jennifer Williams
Sales Director: Mark Hamill
Editor: Mark Stevenson
Art Director: Stephen Gregory
Illustrator: George Pimentel
Sports & Leisure
Publisher: Greg Keilty
Circulation: Colleen Moloney
Sales Director: Grey Keilty
Editor: Terence Dickinson
Art Director: Janice McLean
Illustrator: Alan Dyer
Women’s Service
Chatelaine, February 2012
Publisher: Tara Tucker
Circulation: Sarmistha Roy
Sales Director: Mark Hamill
Editor: Jane Francisco
Art Director: Jackie Shipley
Illustrator: Roberto Caruso
The Magazine Marketer of The Year is presented annually to an individual who demonstrates true innovation and passion within a successful newsstand marketing project. The winner this year is Greg Keilty.
As Publisher of SkyNews, Greg Keilty has overseen a 43.6% increase in total sales over the last year, as well as the release of the magazine’s 100th issue in October 2011. In support of this milestone, Keilty adopted an aggressive promotion campaign that paid off with record sales as the magazine reached its highest numbers ever for a single issue. A respected and dedicated leader in the industry, Greg Keilty has for many years displayed the ongoing passion and commitment to magazines and the role of the newsstand that have made him this year’s Newsstand Marketer of the Year.
The new ABC, I mean, Audience Management Fas Fax numbers have been realeased covering the July-Dec 2012 period.
As ususal, there were some very big variances reported.
(Keep in mind that these numbers are estimates and don’t necessarily correspond to newsstand sales, as office copy sales, and bulk single copy sales are lumped into this metric).
Here are the magazines that reported gains in their average single copy sales:
Title Reporting Gains | Avg Up |
MONEYSENSE | 14,630 |
SIGNE M | 11,989 |
ELLE QUEBEC | 10,812 |
BEL AGE | 9,954 |
CHATELAINE | 8,276 |
COUP DE POUCE | 6,665 |
CANADIAN HOUSE & HOME | 6,455 |
STYLE AT HOME | 4,346 |
CANADIAN LIVING | 3,692 |
CHATELAINE (FRENCH LANGUAGE EDITION) | 3,010 |
CANADIAN BUSINESS | 2,903 |
DECORMAG | 2,518 |
MOI & CIE | 1,544 |
CHEZ SOI | 1,463 |
CLIN D’OEIL | 1,351 |
SUMMUM GIRL | 1,153 |
TODAY’S PARENT | 886 |
CANADIAN GEOGRAPHIC | 877 |
TORONTO LIFE | 728 |
STAR INC. | 718 |
CANADA’S HISTORY | 586 |
A+ | 488 |
FLEURS PLANTES JARDINS | 214 |
GOOD TIMES | 60 |
And here are the magazines that posted gains by % increase:
Title Reporting Gains | % Up |
A+ | 209% |
BEL AGE | 180% |
MONEYSENSE | 83% |
SIGNE M | 80% |
ELLE QUEBEC | 60% |
DECORMAG | 41% |
CANADA’S HISTORY | 23% |
CANADIAN BUSINESS | 17% |
COUP DE POUCE | 16% |
TODAY’S PARENT | 15% |
SUMMUM GIRL | 15% |
CHEZ SOI | 13% |
CHATELAINE (FRENCH LANGUAGE EDITION) | 12% |
STYLE AT HOME | 10% |
TORONTO LIFE | 9% |
CHATELAINE | 8% |
FLEURS PLANTES JARDINS | 8% |
CANADIAN HOUSE & HOME | 8% |
CLIN D’OEIL | 8% |
CANADIAN GEOGRAPHIC | 7% |
MOI & CIE | 7% |
STAR INC. | 5% |
CANADIAN LIVING | 3% |
English-language titles posting the largest declines in terms of negative variance from the prior year include:
Title Reporting Declines | % Down |
BC OUTDOORS SPORT FISHING | (44.3) |
BEST HEALTH | (34.3) |
HOCKEY NEWS | (31.5) |
FLARE | (30.0) |
CANADIAN GARDENING | (27.3) |
ELLE CANADA | (26.2) |
LOULOU CANADA’S SHOPPING MAGAZINE | (22.2) |
FASHION | (21.6) |
GARDENS WEST | (18.8) |
CANADIAN ART MAGAZINE | (18.6) |
READER’S DIGEST CANADIAN ENGLISH EDITION | (14.1) |
MACLEAN’S | (13.7) |
PACIFIC YACHTING | (11.4) |
French-language titles that reported the largest declines in terms of % variance from the prior year include:
Title Reporting Declines | % Down |
DERNIERE HEURE | (45.7) |
MOI & LA CUISINE | (39.4) |
L’ACTUALITE | (33.5) |
YOOPA | (30.0) |
LOULOU-VOTRE GUIDE SHOPPING | (27.3) |
MAISON ET DEMEURE | (25.1) |
COOL! | (22.2) |
MONTREAL CENTRE-VILLE | (21.4) |
LE LUNDI | (17.8) |
LES AFFAIRES | (17.5) |
CUISINE EXPRESS | (16.2) |
LES IDEES DE MA MAISON | (16.2) |
RENOVATION BRICOLAGE | (14.4) |
SELECTION READER’S DIGEST | (14.2) |
In a press release from Brianne Diangelo at Magazines Canada, the finalisits for this years’ Canadian Newsstand Awards have been formally announced.
The awards event will be held on February 26th, 2013, at the Courtyard Toronto Downtown hotel at 6pm.
Be sure to mark it on your calendar, as it is always a great party.
The finalists are:
Fashion, Shopping and Bridal
Elle Canada, November 2011
Elle Canada, April 2012
Elle Québec, August 2012
General Interest, Arts, Lifestyle and Regional
Canadian Geographic, January/February 2012
Legion Magazine, January/February 2012
Toronto Life Real Estate, 2012
Home and Decor
Canadian House & Home, May 2012
Style at Home, September 2011
Style at Home, November 2012
News, Business and Celebrity
L’actualité, September 1, 2012
Canadian Business, February 20, 2012
Canadian Real Estate Wealth, January 2012
SIPs and New Magazines
Hello!, Royal Wedding special issue
Legion Magazine, WWII special issue
Maclean’s, Royal Wedding special issue
Sports and Leisure
Canadian Yachting, September 2012
The Hockey News, August 2011
SkyNews, May/June 2012
Women’s Service
Chatelaine, February 2012
Chatelaine, April 2012
Coup de pouce, November 2012
The winner of the prestigious Newsstand Markter of the Year award will also be revealed at the February 26 reception. The recipient will be an individual who demonstrates true innovation and passion within a successful newsstand marketing project.
It’s always a fun event, so I hope to see you there. Congratulations to all the finalists.
I first took note of NOW “borrowing” liberally from TIME magazine’s iconic 'X' format, which the editor of NOW brushed off dismissively by saying, “Sometimes an X is just an X,” as quoted in the Toronto Star. Cheeky.
Then we reported on a second cover that appeared to be quite similar to an issue of New York magazine. This was discussed on AM 640 radio, when the morning host asked the editor about the similarities in the lead-up to a panel discussion on Chris Spence, plaigarisim, and the TDSB. This was also scoffed at by the editor of NOW.
Yet here we are again. Compare and contrast.
In the meantime, The Grid continues to garner international recognition for their leading edge design.
For the second year in a row Kate Upton was chosen as the cover girl, and why not?
Rule #30: If it works, keep doing it
According to a story in The Globe & Mail, that coat she is wearing is a Canada Goose. Perfect for those arctic conditions when wearing a bikini, right?
In case you missed last year’s cover, taken in a decidely warmer climate, here it is.
scottbullock(at)rogers(dot)com
Note to readers: some of Bullock's posts may refer to his clients.
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