Wednesday, June 26, 2013
Split Covers
Here's an interesting article from The New York Times (thanks Peter Lebensold) regarding split covers. Worth reading, not just to sell more copies at newsstands, but to sell ads!

So why not shake things up?

The cost of a plate change is considerably less than almost all retail promotions. This is something easily affordable and well worth testing.

- Scott Bullock
About Me
Scott Bullock

Scott Bullock is the the creator of Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION. If you have a great cover to share, please send all submissions to 

Note to readers: some of Bullock's posts may refer to his clients.
Most Recent Blog Comment
Kelly says:
Any news on how it performed on newsstands?...
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