About Us

“The bible of Canada’s periodical industry.”
—The Globe and Mail

Reach the largest audience of publishers in Canada
Masthead-family titles are your connection to decision-makers in Canada’s $2-billion magazine industry. For more than 20 years, suppliers have used Masthead to build their businesses with publishers at all types of magazines — from high-profile consumer and business magazines to trade, association, institutional, and corporate periodicals.

Masthead readers purchase:

  • publication and direct-mail printing
  • distribution services
  • software
  • computer hardware
  • circulation services
  • online publishing services including digital editions
  • editorial and design services including stock photography
  • contract publishing services
  • consulting services
  • professional development

We work closely all our clients to deliver customized programs to achieve their objectives. Our online products deliver high visibility and measurability.

Learn more about our products below, or call publisher Sandy Donald at 905-625-7070 ext. 233 with your questions now.

MastheadOnline.com: The industry’s home page
MastheadOnline.com is the No. 1 web site for the magazine publishing industry, featuring headline news updated daily and the industry’s most popular Job Board. Other resources include the Find A Supplier directory, industry links, calendar of events, and a resource library. Our online service began in 1994 as a dial-up bulletin board, switching to a web site in 2000. A major redesign in 2008 added expert blogs, reader comment functions, RSS feeds and other Web 2.0 features. The site is hugely popular, averaging 16,000+ unique visitors, 45,000+ user sessions and 440,000+ page views per month

Masthead Express: Weekly intelligence via e-mail
Masthead Express is broadcast every Thursday to 4,800+ influential members of the magazine industry (permission-based). It includes headlines from the weeks’ news and blogs, recent job postings on our Job Board, and sponsor messages, with links to our site and sponsor sites. It is the ideal “push” advertising vehicle for suppliers.

Masthead Special Events
The Masthead Special Events division produces and manages such projects as the Canadian Online Publishing Awards, the Canadian Newsstand Awards, the Look Like A Hero guide to magazine print production, and targeted events such as “Paper to Pixels” in concert with industry suppliers like Adobe Systems.

Also serving the printing and design industries
Masthead is published by North Island Publishing, an independent publisher based in Mississauga, Ont. North Island also publishes the award-winning Graphic Monthly Canada for the commercial printing industry, publishes Design Edge Canada for the graphic design industry, produces the Print World and Design City trade shows, and publishes PrintCAN.com and directories for the printing industry.

Suppliers targeting the publishing, graphic design and printing industries can earn discounts with customized cross-marketing programs in North Island products. Call Sandy Donald at 905-625-7070 ext. 230 for info.

Visit our Advertise Online page for Masthead rates and downloadable media kits.

At the Centre of the Magazine Industry

Member of:
Alberta Magazine Publishers Association (supporting member)
Canadian Business Press
CMC Circulation Management Association
Canadian Society of Magazine Editors
Independent Publishers Association of Ontario
Magazines Canada

Ryerson Review of Journalism, Ryerson University Magazine Journalism Program
Ryerson University Continuing Education, Magazine Publishing Program
Humber College, Magazine World
Langara College Magazine
National Magazine Awards Foundation
Magazine Day, Advertising Club of Toronto
B.C. Association of Magazine Publishers
Western Magazine Awards Foundation

Quoted in:
The Globe and Mail
National Post
Toronto Star
Montreal Gazette
New York Times
Boston Globe
Magazine World (International Federation of Periodical Publishers, London)
Ryerson Review of Journalism

Masthead is a tradmark of Masthead Publishing Ltd,.
Published by North Island Publishing Ltd.

Most Recent News Comment
Jaded says:
Wow, Torstar really seems to be on a mission to bankrupt one magazine after another....
Most Recent Blog Comment
Lorene Shyba says:
Full of terrific information, Thanks!...