Tuesday, June 07, 2011
Delicious
This double issue from Canadian Family looks like a winner… pushing all the right buttons for a Summer issue.
Seasonally appropriate, this cover offers great advice on both eating and dieting. Perfect for busy moms… and dads too.
How absolutely delicious.
The art director has used all the best cover real estate, to take full advantage of merchandising realities on today’s busy newsstand racks:
3 great hooks in the sky bar region
Far left margin space maxed out
Star-burst button in upper right corner using the blessed words Win and Free
And we love the little arrow device pointing to the popsicle for the Easy Recipes piece.
The cover is bright, energetic, fun, up-beat and offers tons of benefit-oriented service.
Seasonally appropriate, this cover offers great advice on both eating and dieting. Perfect for busy moms… and dads too.
How absolutely delicious.
The art director has used all the best cover real estate, to take full advantage of merchandising realities on today’s busy newsstand racks:
3 great hooks in the sky bar region
Far left margin space maxed out
Star-burst button in upper right corner using the blessed words Win and Free
And we love the little arrow device pointing to the popsicle for the Easy Recipes piece.
The cover is bright, energetic, fun, up-beat and offers tons of benefit-oriented service.
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- Scott Bullock
About Me
Scott Bullock
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scottbullock(at)rogers(dot)com
Note to readers: some of Bullock's posts may refer to his clients.
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Any news on how it performed on newsstands?... |
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Canadian Family has some of the best branding I've ever seen. Their signature font is perfect with an alluring shape and appeal. Their art direction is easy to follow and easy to recognize. As always, they do a great job!