Friday, September 20, 2013
What a difference a year can make…and great covers!

The December 2012 issue of Chatelaine was a huge success.

I blogged about it:

Sales jumped by over 25%!

Now that is what I call Christmas cheer.

Thursday, September 19, 2013
Last year, Cottage Life magazine introduced its first ever Summer Grilling SIP.  It went on sale April 30th, 2012, and sold for $11.95…up from the normal $5.95 cover price.

I blogged about it back in May 2012

Sales are now final, and it was a huge success. The issue sold 26% more copies than the average sale on the regular six issues, which in itself is impressive. But because of the price point, revenues were up 153% compared to a regular issue.

Now that is hot!

Tuesday, September 10, 2013

Legion Magazine’s 4th annual SIP is scheduled to hit newsstands November 4th, 2013. The cover price will be $14.95. This year’s edition focuses on The Victoria Cross, and the compelling stories of courage and bravery.

With the help of polls conducted on both this blog and on Legion’s web site, we have selected the new cover.

  1. The cover will have an overall matte varnish which will give it a luxurious high-end feel
  2. The medal and ribbon will be embossed and to further the realistic effect, there will be a spot gloss UV coating on the medal only
  3. The title ‘Victoria Cross’, the two s-like graphics on either side of ‘Cross’, and the line under ‘For Valour In The Face Of The Enemy’ will be gold foil
  4. Oversized format of 9” w X 11.75” h
  5. Perfect bound
  6. 100 pages
  7. A poster map is included as a freemium

“We really want to make this pop off the newsstand and scream luxury,” says art director Jason Duprau.

About Me
Scott Bullock

Scott Bullock is the the creator of Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION. If you have a great cover to share, please send all submissions to 

Note to readers: some of Bullock's posts may refer to his clients.
Most Recent Blog Comment
Kelly says:
Any news on how it performed on newsstands?...
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