The new Pools, Spas & Patio’s SIP is set to hit newsstands April 25th.  This year’s edtion is the thickest issue ever…with the page count up 29% from prior year to 188 plus cover.

Last year, we raised the cover price from $7.95 to $9.95.  Unit sales increased by 187% and newsstand revenue improved by 259%.

The improvements to the editorial product, cover design, and packaging, all contributed to a fabulous result, which advertisers clearly took notice of this year.

The publisher, Ellen Kral, had this to say:

“We are very excited about the 2011 edition of Pools, Spas & Patios. In 2010, we made the bold decision to switch the magazine to an annual, and the reaction from advertisers and readers was overwhelmingly supportive. In fact, the success of last year’s magazine has propelled ad sales in 2011, making this edition the largest ever. As the ’stay-cation’ trend continues to sweep across the country, Pools, Spas & Patios is uniquely poised to show Canadians how they can turn an ordinary backyard into an extraordinary one, allowing them to escape the hustle and bustle of everyday life by simply stepping out their patio door into their own personal oasis.”