Rotman Cover Rocks
Toronto-based Rotman Management magazine competes with the Harvard Business Review.
The current issue is, in my opinion, the best cover yet produced since Rotman launched an aggressive newsstand expansion in both Canada and the U.S., back in January of 2013.
Kate Mills, circulation manager, informs me that this is the first time the magazine has done a split cover, with one version for subscribers, and this version for the newsstand. “This cover was created by Bakersfield – the Editor, Karen Christensen, showed them clip art that she liked and they created a fresh image for the cover based on it! Which I think is pretty cool of them," said Mills.
The current issue is, in my opinion, the best cover yet produced since Rotman launched an aggressive newsstand expansion in both Canada and the U.S., back in January of 2013.
Kate Mills, circulation manager, informs me that this is the first time the magazine has done a split cover, with one version for subscribers, and this version for the newsstand. “This cover was created by Bakersfield – the Editor, Karen Christensen, showed them clip art that she liked and they created a fresh image for the cover based on it! Which I think is pretty cool of them," said Mills.
- Scott Bullock
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Scott Bullockscottbullock(at)rogers(dot)com
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