Polar Bears are to Canadian Geographic what Angelina Jolie and Brad Pitt are to celebrity titles…i.e. sexy idols for their readers that really help sell copies.

This cover shows a mother Polar Bear with two adorable cubs in tow, staring us down. While the supporting sell lines may be a bit hard to read (all white drop out on ice and snow), the cover should still sell extremely well.

• Rule #2:  Subject Matter Matters
• Rule #30:  If it works, keep doing it

Check out these other great Polar Bear Covers:

1. SIP Cover from 2010 was Best Seller that year…an increase of 16% better then the overall average in terms of units, and 121% better in newsstand revenue as a result of the $12.95 cover price
2. December 1996 cover was the second best seller that year, and performed 18% better than the average of all other issues combined
3. December 2005 cover was the second best seller that year, and perfomed 7% better than the average  of all other issues combined