Thursday, August 16, 2012
StyleBook SIP
Maryam Sanati, editor, for Toronto Life SIPs, made a fabulous presentation at the 8th annual PBAA Canada event yesterday.  Maryam shared a bit about the history of Toronto Life SIP’s, which started with the Eating & Drinking special.  This year they will publish six (6) SIPs, and in 2013 will grow to an astounding collection of seven (7) specials a year.

Here’s what the art Director has to say about the new Stylebook SIP:

“We wanted to capture an urban edge and energy—with a rich, risky black background, an unexpected mix of colours and textures, and a Toronto model with gorgeous (un-retouched) freckles. This city is more stylish and creative than ever before and we wanted to reflect the sophistication of our style scene. We collaborated with many rising stars in fashion, among them our cover photographer, Norman Wong.”
—Una Janicijevic, Stylebook art director

The (second annual) Stylebook is scheduled to hit newsstands August 23rd.  The cover price is $8.95.

The Stylebook, is a premium newsstand-only publication.  

“Equal parts glamorous fashion magazine and shopping bible, Stylebook is the consummate guidebook for fall style in the city. The editors of Toronto Life, along with a jury of style experts, took on the daunting challenge of assembling the coveted list of the 25 most stylish Torontonians.  The issue is rounded out with a cross-city guide to the best primping and grooming providers, an exploration of Toronto’s reigning style tribes, hot up-and-coming designers and models, and how the chicest dress, live and entertain, ” according to the press release.

Maryam announced the yet-to-be-unveiled, Toronto Life Cooks, which will be a recipe focused SIP, retailing at $11.95, due out in late September, with a newsstand distribution of 40,000 copies.

- Scott Bullock
About Me
Scott Bullock

Scott Bullock is the the creator of Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION. If you have a great cover to share, please send all submissions to 

Note to readers: some of Bullock's posts may refer to his clients.
Most Recent Blog Comment
Kelly says:
Any news on how it performed on newsstands?...
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