Friday, February 10, 2012
Zoomer coins new look
The March 2012 cover of Zoomer is a major departure from their more traditional “celebrity” focused formula.

Marisa Latini, circulation director, says, “The subject of our March issue cover is a departure for us, be we think well worth the risk. Since the beginning we have always shown a ‘Zoomer’ on our cover, either a man or woman. For this issue, our 3rd annual money issue, we decided to push our theme in a direct way with this bold cover treatment.  Also new for the issue is the fact that that there are three consecutive covers. Each features a beautful coin from the Royal Canadian Mint.”

I love it when publishers have the courage to test a new approach.  The timing couldn’t be better, with the Fed now floating trial balloons about changes to Old Age Security. 

- Scott Bullock
About Me
Scott Bullock

Scott Bullock is the the creator of Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION. If you have a great cover to share, please send all submissions to 

Note to readers: some of Bullock's posts may refer to his clients.
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