Wednesday, December 17, 2014
Winter Fun
 
The January 2015 issue of Toronto Life hit newsstands on December 11th, 2014.  The cover feature is “The Winter Hater’s Guide to Loving Winter” with a round up of insider tips on the best things to eat, drink, wear, see and do to get through (and maybe even love) the most hated season of all.

“Lola, our cover star, was photographed by Daniel Ehrenworth, and is showcasing one of the tips from the guide—where to get designer puppy parkas!”, says Yen Tran, Marketing Manager.

“Toronto Life‘s job, in part, is to help readers love their city, which is a little harder to do in winter. So for the January issue package, we rounded up a bunch of surprising ideas for how to enjoy snow-covered Toronto. We mocked up many covers with different images: ice skating, hot chocolate, even a polar bear. But none of the images seemed urban enough. The package is full of pleasures that are unique to city living, like heated patios and high-end saunas. We wanted the cover to suggest all that. And what could be more urban than a dog in a designer jacket? Also, dogs are cute!” - Sarah Fulford, Editor-in-Chief.

I’m not normally a fan of using pets on covers, but this one is fun and makes sense given the quirky spin the cover feature takes on the benefits of winter.

 

- Scott Bullock
About Me
Scott Bullock

 
Scott Bullock is the the creator of Coverssell.com. Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION.

Note to readers: some of Bullock's posts may refer to his clients.
Most Recent Blog Comment
Kelly says:
Any news on how it performed on newsstands?...
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