Friday, June 23, 2017
Pioneer Woman - launch success!
 

Pioneer Woman, a new magazine launched by Hearst and Scripps Networks Interactive, has apparently 100% sold out, and is going back to press to print another 100,000 copies, according to Ad Week.

 

The first issue was published on June 6th, 2017, with the next issue scheduled to go on sale in September of 2017.

 

The magazine was launched exclusively in Wal Mart…4000 stores in the USA. Ad Week’s article said:

 

“Drummond’s blog, which launched in 2006, became a lifestyle phenomenon with millions of fans. Her Food Network show premiered in 2011. In addition to her multiple New York Times best-selling cookbooks, Drummond also has a line of cookware, dinnerware and home products available at Walmart. Drummond’s products are also sold at her own store, The Mercantile, in Pawhuska, Okla., an hour north of Tulsa.”

 

The cover features Ree Drummond, star of The Pioneer Woman on Food Network. Fantastic to see a new magazine take off like this one has!

 
 

 
- Scott Bullock
About Me
Scott Bullock

 
Scott Bullock is the the creator of Coverssell.com. Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION. If you have a great cover to share, please send all submissions to 
scottbullock(at)rogers(dot)com

Note to readers: some of Bullock's posts may refer to his clients.
Most Recent Blog Comment
Kelly says:
Any news on how it performed on newsstands?...
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