Wednesday, November 26, 2014
The Winter 2014 issue of Prairies North went on sale November 17th, 2014. Art Director Lionel Hughes chose a close up profile shot, which really works to communicate the main selling feature fast. This publication historically does extremely well with large animal covers.  All three of the ones below were best-sellers in their year of publication.

 

 


Wednesday, November 26, 2014
The November 2014 issue of Martha Stewart Living is hard to miss on newsstands. If you have a sweet tooth, this issue promises six Must-Try Pies. It is radically clear what they are selling. This is a cover that let’s the food do all the work.

Yummy!

 



Wednesday, November 19, 2014
Have you ever heard of Paper Magazine?  I certainly hadn’t, until yesterday. But thanks to a morning TV “news” program, I was alerted  to the fact that Kim Kardashian had decided to pose nude for Paper magazine.  A quick google search and there it was, Kim in all her glory for the world to behold.

They call the Winter issue their “Art Issue.”  Their web site goes on to say:  Our 2014 Art Issue is an art project in and of itself, in which we explore, deconstruct and obsess over the theme of attention: BREAK THE INTERNET. Pairing Kim Kardashian with the legendary photographer Jean-Paul Goude was the kickoff. Like it or not, Kardashian is a Hyper-Pop-Culture-Icon-Institution. She understands fame and popularity as if it were coded in her DNA. Goude popped the cork on what makes her an icon: it is not just her ass, but her willingness to give us 100 percent.” Really? Uh huh, sure.

According to their website, Paper has been around for 30 years. I guess I’ve been out of touch for 3 decades.  But not anymore. Here is how they describe themselves:

“PAPER COMMUNICATIONS is a MAGAZINE, a WEBSITE and a CREATIVE STRATEGY AGENCY that helps brands connect to the culture that has grown from our days in downtown New York clubs, art galleries and fashion runways. Just as we have evolved over these past 30 years, we are now helping brands embrace the ever-changing cultural landscape with event marketing,design collaborations, trend reporting, content creation, overall strategy and most importantly introducing brands into our world of influencers and tastemakers, who create the culture we celebrate.” Ok then.

Perhaps that’s why their web site is selling the Limited Edition Nude cover for $20 + $4 for shipping and handling. You can also order the Cover With Dress for $10 + $4 for shipping and handling. One can’t help wondering how much Paper paid Kim to pose for their Winter 2014 Art Issue? The bottom line (wink wink) is that now a lot of people are talking about Paper Magazine, liking them on Facebook, and tweeting about them on Twitter. Mission accomplished.

 

Wednesday, November 19, 2014
The Winter 2015 issue of Dirt Trax is set to hit newsstands on December 22nd, 2014.

Art Director Andrew Knoor managed to squeeze in a total of 8 hooks, with good use of the key cover real estate. The image chosen is a classic action shot, and the hot color choices help give the cover a neon power boost.

 

About Me
Scott Bullock

 
Scott Bullock is the the creator of Coverssell.com. Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION. If you have a great cover to share, please send all submissions to 
scottbullock(at)rogers(dot)com

Note to readers: some of Bullock's posts may refer to his clients.
Most Recent Blog Comment
Kelly says:
Any news on how it performed on newsstands?...
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