Tuesday, July 26, 2016
Fly Fusion's New Cover
The Fall 2016 issue of Fly Fusion is scheduled to hit newsstands August 22, 2016.

This cover is a great example of what we call a “Top Predator” cover, which shows an angler in action, doing what they love best.

It’s also a good example of what we call a “Poster” cover.

It also is the first time a female angler has been used for the cover.  But here’s what publisher Jennifer Bird, had to say about this cover:

We fully realize that any time a woman angler graces the cover of a magazine or makes an appearance in a film or TV show, it becomes a topic for conversation. The publisher/producer gets a hearty pat on the back for their contribution to showing equality or a thumbs up for reaching out to women in an attempt to grow the sport. 

But in all honesty, we haven’t put a woman on the cover in 51 issues for precisely this reason. We have no interest in using our publication for this purpose.  Fly Fusion is a magazine for anglers passionate about fly fishing.  We want it to grow your addiction to the sport, to develop skills or techniques that enhance your ability to fool that elusive trout (or steelhead, bass, tarpon, insert favourite species here), to take you to another place, to escape.

One of the ways we do this is by showing badass anglers on breathtaking waters in images shot by the best photographers in our industry.  And this issue is no exception.  Timbre is the real deal.  So – if you flip to the contents page to see what feature we are running about women in the sport of fly fishing, you may be disappointed, there isn’t one.  But, if you want to land some huge browns on a monster streamer this fall, you’re in luck, we’ve got you covered!


 
 
- Scott Bullock
About Me
Scott Bullock

 
Scott Bullock is the the creator of Coverssell.com. Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION.

Note to readers: some of Bullock's posts may refer to his clients.
Most Recent Blog Comment
Kelly says:
Any news on how it performed on newsstands?...
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