Friday, June 09, 2017
How Do You Compare? Newsstand Sales

The first quarter 2017 results are in from MagNet (the US based Data Clearinghouse).

 

They report that newsstand unit sales in Canada were down 12.6%.  In the USA sales were down 13.5%.

 

Sell-Thru Efficiency in Canada was 28.7%, compared to 31.2% last year.  In the USA Sell-Thru was just 23.8%, compared to 26.2%.

 

Part of the decline can be attributed to the fact that draws have been cut in both Canada and the USA. In Canada, draws were cut by 5%, while in the USA draws were cut by 4.9%.  This “culture of cutting” used to be frowned upon.  “Cut the draw = Cut the sale” was the rule of thumb.

 

Thanks to SIP’s and other cover price hikes, revenues were not down as much as units were, with Canada posting a decline of 6.3% and the USA down 9.2%.
 

 

 

 
- Scott Bullock
About Me
Scott Bullock

 
Scott Bullock is the the creator of Coverssell.com. Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION. If you have a great cover to share, please send all submissions to 
scottbullock(at)rogers(dot)com

Note to readers: some of Bullock's posts may refer to his clients.
Most Recent Blog Comment
Kelly says:
Any news on how it performed on newsstands?...
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